CASRO

The Advanced Project Directors Training Workshop expands on the topics in Part 1 of the Project Directors series and focuses on the individual with two to five years of experience in research. You may be very comfortable with the basics of the research process but may require specific training in other areas equally vital to business. Participants will gain valuable insights they can take back to their organizations and put to practical everyday use. Attendees will learn from successful strategies used by their peers, and all sessions will allot time for group interaction and Q&A. The program also includes a networking cocktail reception on Thursday evening.

The Workshop will addresses everything required to complete a successful project:

- Project Conception, Development and Management

- Study Design

- Questionnaire Design

- Managing Data Collection and Fieldwork

- Sampling

- Advanced Analytical Techniques

- Report Writing and Presentation

Here are some comments from attendees of last year’s event:

“Very informative and applicable to many fields.”
“Great speakers. They were intelligent and well organized.”
“Great mix of topics; good presenters; useful information; very well organized.”
“Very useful for a project manager/director level participant. Very relevant to my own job functions.”
“I really enjoyed the presentations and found them valuable and practical.”

The workshop includes a networking cocktail reception at the end of Day I so attendees can interact with peers.

Registration

Pre-registration is required for all attendees and is open through Wednesday, May 14. Walk-in registrations are not permitted. Registration is limited to maximize learning opportunities so be sure to register early.

WORKSHOP PROGRAM
THURSDAY, MAY 15, 2008

9:00 a.m. – Registration and Continental Breakfast

9:20 a.m. – Welcome Remarks
Diane Bowers, President, CASRO

9:30 a.m. – Project Conception
A strong foundation is critical to any structure. Get off to an effective start on your research project with these basic building blocks: How to question your client, designing the research study, defining the goals of the project, reviewing sample sizes, selecting a data collection method, timing of schedule, and the proposal process.
Carol O'Connell, Director, Research Services, Maritz Research Inc.

11:15 a.m. – Project Development
Be certain your project is constructed correctly with expert guidance on designing your questionnaire, consideration of alternative interviewing techniques, and how to address issues with programming/tabulation and coding.
David A. Rothstein, President, RTi

1:00 p.m. – Lunch (provided)

2:15 p.m. – Project Management
Now that the blueprint for your research study is complete, ensure that it is implemented correctly. Learn how to manage quality, timing, and costing. Get tips on receiving bids from data collection suppliers, managing the fieldwork, staying on schedule, and communicating with your client.
Mark Shugoll, CEO, Shugoll Research

4:45 p.m. – Adjournment Day I

4:45 p.m. – Cocktail Reception (provided)

5:45 p.m. – Dinner on your own

FRIDAY, MAY 16, 2008

8:00 a.m. - Continental Breakfast

8:30 a.m. – Project Analysis
The results are in, now you need to make sense of the numbers. This session will focus on advanced analytical techniques including grouping variables/factor analysis, grouping people/market segmentation, determining importance/conjoint analysis and derived importance and why to use these techniques, what the results mean, how to interpret the results and draw conclusions.
Arnold H. Diamond, Vice President, Lieberman Research Group

10:00 a.m. – Break

10:30 a.m. – Project Analysis continued

12:00 p.m. – Lunch (provided)

1:00 p.m. – Project Deliverables
You are judged by your finished product, so be sure it is polished! Learn how preparation, organization, and proper table construction will enhance your written research report and/or presentation and assure consistency in your deliverables.
Susan Collin, Senior Vice President, RTi

3:15 p.m. - Workshop Adjournment

Registration Information / Fees

The registration fee includes continental breakfast and lunch, breaks, workshop materials, and the cocktail reception. Cancellations on or before Thursday, May 8 will be charged a $75 cancellation fee. Cancellations after May 8 and no-shows will forfeit the entire registration fee, but substitutions can be made at any time. Please contact CASRO to make a substitution. The workshop is open to non-members. Those non-members who apply for membership by May 31, 2008 (and are accepted) will be refunded the difference between the member and non-member rate. Please contact us for more information.

CASRO Member Fees (all fees in US Dollars)

First registrant from member organization - $995
Second registrant from member organization - $795
Three or more registrants from member organization - $495 (for registrants 3-X only)

Non-Member Fees

All Non-Members - $1,150
No multiple firm discounts

Hotel Information

The Millennium UN Plaza Hotel is a quiet haven, located 28 stories above the avenues, on thefashionable East Side of midtown Manhattan, and directly across from the United Nations. Conveniently located in the heart ofthe “Big Apple”, this premier hotel is located within a short walk to The Empire State Building, Grand Central Terminal, the Theatre District, Fifth Avenue shopping, Madison Square Garden, The Museum of Modern Art, the Financial District and a multitude of dining options. The spacious guest rooms and suites feature some of the best skyline views of New York from every window.
Address: One United Nations Plaza, 44th Street between First and Second Avenue, New York, NY, 10017
Telephone and Room Reservations: (212) 758-1234
Tour The Millennium UN Plaza Hotel Online

Text Box: Room Reservations/Deadlines

Contact Room Reservations at The Millennium UN Plaza Hotel directly at (212) 758-1234 and reference CASRO to receive the CASRO room rate of $269 plus tax, per night. This rate is applicable for the nights of Wednesday, May 14 and Thursday, May 15, 2008. The hotel room/rate reservation deadline is Friday, April 18, 2008. After that date the hotel will take reservations on a space and rate availability basis only.

Travel to New York City

The Millennium UN Plaza Hotel is located on the East Side of Manhattan and is accessible from NY’s La Guardia and JFK Airports as well as Newark International Airport in New Jersey. All major carriers fly into these airports. Car rental and taxi and limousine services are also available from all airports. New York is also easily accessible via train (Amtrak) from Philadelphia, Boston and Washington D.C.

Printable Program

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