34th ANNUAL CONFERENCE PROGRAM

The "Premier Event" for leaders of market research companies, CASRO's 34th Annual Conference is open to all CASRO members as well as individuals from prospective member companies. The conference will explore important issues that impact your business. Attendees will visit with a variety of exhibitors throughout the three-day event.

In addition to the sessions and networking opportunities, attendees may participate in organized golf or Pike's Peak Tour outings.

Tuesday, 10/13

6:00 p.m. – Welcome Cocktail Reception

7:30 p.m. – Dinner on your own
Contact the hotel concierge directly for more information.

 

DAY I - Wednesday, 10/14

7:30 a.m. - Registration opens - Continental breakfast with exhibitors

8:30 a.m. - Conference Welcome

• Andrew J. Morrison, 2009 CASRO Board Chair; Chairman & CEO, Market Strategies International
• Diane K. Bowers, President, CASRO

  Annual Conference Committee Co-Chairs:

• Jeffrey Resnick, President, US Group, Opinion Research Corporation
• David Rothstein, President, RTi
  

9:00 a.m. - Keynote Speaker: “A Radical Price: The Value of Research When Information is Free”
Is "Free" the future of business? If it is, are you prepared to compete within this new business model? One of the most knowledgeable and insightful voices at the center of the new economy, Chris Anderson is again challenging current business thinking with his newly-published book, FREE!: The Past and Future of a Radical Price. In his presentation, Chris explains why “free” is the future of business and how to thrive through “freeconomics”—what business models look like when free has emerged as a full-fledged economy. As he did when discovering the dynamics of niche marketing in The Long Tail, Chris again articulates the new directions the economy is taking and then names the central phenomenon, giving us handles for the business opportunities they represent.

• Chris Anderson, editor-in-chief, “Wired” magazine; author Free and The Long Tail 
  

-sponsored by

10:00 a.m. - Break with Exhibitors

10:30 a.m. - “Lead or Be Trampled: The Road Ahead For Corporate Researchers”
Lead or get out of the way – so the slogan goes. Corporate research departments are being pressed to prove their worth and are seeking intelligence with which to steer their organizations away from trouble. How are they leveraging new technologies and availability of information? How are they handling a new set of expectations from internal clients and stakeholders?  Finally, where do these corporate research leaders see their role in this revolution and what do they expect from research agencies hoping to remain valued business partners?

• David N. Richardson, Partner, Artemis Strategy Group, Session Moderator
• Adam Rothschild, Vice President and Head of Global Marketplace Insights, American Express
• Anna McClafferty, Senior Vice President, GlaxoSmithKline
• Bryan Mahlmeister, Manager, Brand & Strategy Research, General Motors Corporation
  

12:00 p.m. - Lunch

1:15 p.m. - “After The Dust Settles: Opportunity From Upheaval”
Which business models will die off and which will emerge and thrive during the coming years? Industry experts discuss their expectations and share their vision.  

• Chet Zalesky, President, CMI, Session Moderator
• Brad Bortner, Principal Analyst, Forrester Research
• Dennis E. Gonier, CEO, TARP Worldwide, Inc.
• Eileen A. Campbell, CEO, Millward Brown

3:00 p.m. - Break with Exhibitors

3:30 p.m. - Reconnaissance Roundtables: In-depth discussion of key initiatives and research business issues.
Round One:  3:30-3:55 p.m.
Round Two:  4:00-4:25 p.m.
Concurrent Sessions – Choose two out of three topics

A. Data Privacy Management & Safe Harbor
• Larry Ponemon, Chairman, Ponemon Institute

B. Business Legal Issues
• Duane L. Berlin, CASRO General Counsel; Principal, Lev & Berlin, P.C.

C. ISO Standard as a Business Credential
• Peter Milla, Senior Consultant, Survey Sampling International, L.L.C.

4:30 p.m. - CASRO Annual Business Meeting and Open Forum (Members only)

5:45 p.m. - Adjournment Day 1

6:15 p.m. - Cocktail Reception with exhibitors sponsored by

7:15 p.m. - Dinner & Cocktails at the Cheyenne Lodge sponsored by A six-minute shuttle ride to the newly-renovated Cheyenne Lodge for gourmet cuisine, outdoor cocktails and spectacular mountain vistas.
Special Guest Speaker: Robert M. Groves, Director, U.S. Census Bureau

 

Day II - Thursday, 10/15

7:30 a.m. - Breakfast sponsored by

8:15 a.m. - Opening Remarks

8:30 a.m. - Keynote Speaker:  “Leading Innovation Through the Great Disruption”
Transformational times call for disruptive innovation. Learn how to jolt your company and marketplace with drastic concepts and aggressive techniques. Bringing a series of market-tested tools that enable growth through innovation, Innosight’s Kevin Bolen takes us through implementing the groundbreaking disruption philosophy of noted author and innovation guru, Clayton Christensen.  Refined through in-depth research and direct field work over the past eight years, these key principles help clients better connect with consumers and reduce competitive threats. This methodology and proprietary tools facilitate the discovery of new, high-growth markets and the rapid creation of breakthrough products, services, and business models. See what can happen at the intersection where thought leadership connects with market impact through practical techniques and hands-on collaboration.

• Kevin Bolen, Senior Director, Innosight

9:30 a.m. - “The Real Decision Maker: Unveiling The Consumers’ Unconscious Mind”
How can marketers and brand sculptors tap our non-conscious decision-making process? Neuroscience may hold the key and with it access to insights that can improve sales, increase margins, and enhance brand effectiveness.  Drawing from three decades of experience at companies such as Interbrand, D'Arcy St Louis, Leo Burnett, and McKinsey & Company, Gary Singer will discuss how neuroscience can structure, interpret and execute solutions that rigorously measure and leverage non-conscious decision making.

• Gary Singer, CEO, Buyology, Inc.

10:15 a.m. - Break with Exhibitors

10:45 a.m. - Financial & Compensation Survey Overview

• Steve W. Wilde, Chief Operating Officer, Directions Research, Inc.

11:10 a.m. - Financial / Compensation Survey Breakouts (Members only)
Breakouts for in-depth review of CASRO’s 2009 financial and compensation surveys by company size and type.

12:00 p.m. - Adjournment Day II
Time on your own: Recreation

12:05 p.m - CASRO Golf Outing sponsored by

12:05 p.m. - Pike's Peak Cog Railway Tour sponsored by

6:45 p.m. - Cocktail Reception with exhibitors sponsored by

8:00 p.m. - Dinner & Awards sponsored by

9:45 p.m. - Cocktails & Cigars sponsored by

 

Day III - Friday, 10/16

8:00 a.m. - Breakfast

8:45 a.m. - Opening Remarks

9:00 a.m. - Keynote Speaker:  “Making Sense From The Data Explosion: Researchers As ‘Numerati’”
Every day we leave a trail of personal data simply by living in the modern world: we click web pages, flip channels, drive through toll booths, shop with credit cards, and make cell phone calls. What can be learned by sifting through this data? Can marketers use this information to manipulate our behavior -- what we buy, how we vote -- without our even realizing it? Stephen Baker speaks specifically to how this public sea of data can be used to help marketers and zeroes-in on the market researcher’s role in the process.

• Stephen Baker, senior writer, BusinessWeek; author, The Numerati

-sponsored by

10:00 a.m. - Break with Exhibitors

10:30 a.m. - “In the War Room: Strategic Application Of Conference Intelligence”
This three-part session will help you organize conference learning and formulate an action plan for your business.

1. Presentation by Decision Strategies International – Learn the advanced tools and methodologies employed by these master planners
2. Breakout groups in which teams conduct their own scenario plan on pertinent issues
3. Presentation back to full session by each breakout group

DSI’s renowned business strategists bring strong cross-industry perspectives to identify patterns and models that are relevant to your environment and strategic direction. This session will help business leaders with strategic aptitude, peripheral business vision and options analysis.

• Lynnette Cooke, CEO, KantarHealth
• John Austin, Senior Consultant, Executive Development, Decision Strategies International
• Bernardo Sichel, Managing Director of Consulting Services, Decision Strategies International

12:30 p.m. - Closing Remarks

• Andrew J. Morrison, 2009 CASRO Board Chair; Chairman & CEO, Market Strategies International
• Jeffrey Resnick, President, US Group, Opinion Research Corporation
• David Rothstein, President, RTi

12:40 p.m. - Drawing of Conference Grand Prize sponsored by
Sony - BRAVIA / 46" Class / 1080p / 60Hz / LCD HDTV

12:45 p.m. - Conference Adjournment

 

Hotel Information

The Broadmoor is located on 3,000 lush acres under the shadow of Cheyenne Mountain and offers an award-winning spa, fitness center, two swimming pools, three outdoor hot tubs, one lap pool; 54 holes of championship golf, six tennis courts with camps run by Hall-of-Fame member Dennis Ralston; children's programs; 24-hour room service and 25 specialty retail shops. You must register to attend this conference within 5 days of reserving your hotel room, or it will be placed back into the hotel's inventory.

Room Reservations/Deadlines
CASRO has reserved a limited number of sleeping rooms at The Broadmoor at a rate of $299 plus taxes and resort fee, per night, for the nights of Sunday, October 11 through Saturday, October 17, 2009. Call The Broadmoor at (719) 634-7711 and reference CASRO to receive this rate. The hotel room/rate reservation deadline is Wednesday, September 23, 2009, however, this rate is only guaranteed as long as rooms are available in the CASRO room reservation block, so we suggest making your room reservation early. If the room block is full, or it is after September 23, the hotel will take reservations on a rate and space availability basis only.

CASRO reserves the right to release your sleeping room back into the hotel’s inventory if you do not register to attend this conference within 5 days of reserving your room. Should you fail to register for the conference, or if you cancel your conference registration, CASRO will not be responsible for canceling your hotel room and therefore will not be responsible for any cancellation or no-show fees incurred. CASRO also will not be held responsible for any costs incurred due to attendees’ inability to travel as a result of inclement weather.

Cancellation Policy:
A two-night deposit is required at the time of booking your reservation (for reservations of two nights or more; a one-night deposit is required for reservations of one night only). Should you need to cancel or change your reservation you must do so at least 14 days prior to your arrival date to avoid forfeiture of your deposit. Failure to arrive on your scheduled arrival date will result in cancellation of your reservation and forfeiture of your deposit. Cancelled reservations may be reinstated based strictly upon availability. Failure to notify the hotel of an early departure at least 14 days prior to arrival will incur a charge for each night released. Should you have any questions with regard to this cancellation policy, please contact CASRO directly.

Address:
One Lake Avenue,
Colorado Springs, Colorado, USA 80906
Room Reservations:  1-866-837-9520

About Colorado Springs

Located 60 miles south of Denver and less than two hours from world-class skiing, Colorado Springs is a vacation mecca, drawing over 6 million visitors annually. Founded in 1871, the city has evolved from a quaint, Victorian spa town (the clean, dry air was good for tuberculosis patients) into an international city with nearly 400,000 residents, and many fine restaurants, museums, galleries, and specialty stores. Some of the area's most popular attractions include the U.S. Air Force Academy, Garden of the Gods, Royal Gorge, and Cheyenne Mountain Zoo. The city's most prominent landmark, Pike's Peak, is also a favorite tourist destination. At 14,100 feet, it is one of Colorado's highest mountains, and inspired Katherine Lee Bates to write "America the Beautiful" over a century ago.

Outdoor activities including fly-fishing, horseback riding, rock climbing, ballooning and more can be arranged through the hotel, in addition to fun-filled site seeing tours.

Climate: At 6,200 feet above sea level, Colorado Springs is located in relatively arid country on the eastern slope of the Rocky Mountains. Because of its wide range of elevations, Colorado Springs has a delightful mixture of plains and mountain climate. Average highs/lows for October: 63 / 34 degrees Fahrenheit.

A Special Note on Altitude:

For those who live at or near sea level, the city's altitude (6,035 feet) may take some getting used to. In order to prevent altitude sickness, visitors should:

• Stay below 7,000 feet on the first day
• Drink lots of fluids
• Limit alcohol intake

Air Travel to Colorado Springs

Colorado Springs Airport

The Colorado Springs Airport is located eight miles from the Broadmoor and is serviced by major airlines, including Allegiant Air, American, America West, Continental, Delta, Mesa Airlines, Northwest, Midwest, Express Jet and United, which provide more than 100 flights daily. Non-stop flights are available from Denver, San Francisco, Las Vegas, Los Angeles, Phoenix, Albuquerque, Houston, Dallas/Ft. Worth, Atlanta, St. Louis, Cincinnati, Chicago and Minneapolis/St. Paul, San Diego, Ontario (CA) and Sacramento.

Denver International Airport

Located 90 minutes from Colorado Springs, Denver International Airport is one of the world's largest airports, providing nonstop daily service to more than 126 domestic and international destinations.

Ground Transportation Options

Round-trip shuttle service is available to and from Colorado Springs Airport and The Broadmoor. Check in at The Broadmoor Welcome Desk, located in the baggage claim area or notify the hotel Reservations Department when your flight plans are finalized.

Reservations for the shuttle from the airport to the Broadmoor are required - Reserve Your Shuttle. No reservations are needed for the return trip to the airport.

CASRO offers the following organized recreation activities. Registrants may also take advantage of many outdoor activities, shopping opportunities, tours, etc.

Golf

Host site of the 1998 PGA Cup Matches, The Broadmoor’s West Course features doglegs and steeply-angled greens, making for a very challenging round of golf. A combination of the original 1918 Donald Ross design and the Robert Trent Jones Sr. 1964 design, the rolling fairways and multilevel greens overlook both the city and the mountains. The West Course plays tight off the tee, with heavily tree-lined holes, and also gives players many spectacular approach shots. Huge, formidable sand bunkers seem to be everywhere, and water hazards enhance three of the par threes.

Includes lunch at the clubhouse, beverage service on course, and prizes.

Cost: $245 per person

Pike’s Peak Tour

One of the most popular tours guests can take is an unforgettable trip to the 14,115-foot summit of Pike’s Peak. Sit back, relax and take in the splendors of Colorado as the highest cog railway in the world takes you through hidden valleys, past groves of quaking aspens and over the tundra at timberline. Colorado wildlife and panoramic fields of wildflowers surround you as the modern Swiss train heads for the summit. Pike’s Peak is home to one of Colorado’s largest bighorn sheep herds, and riders on the Cog Railway frequently see many of these magnificent animals. Once on the summit, guests will see the same unparalleled vistas which inspired Katherine Lee Bates to write America the Beautiful.

Includes lunch at The Broadmoor, bus to railway tour departure site, roundtrip railway ticket, and tour guide.

Cost: $95 per person

Register Early for Optimal Savings!

CASRO Member Registration Fees
Stay at The Broadmoor and Save*
All Attendees, On-Site: $1,095
All Attendees, Off-Site: $1,445

Non Member Registration Fees
All Attendees, On-Site: $1,395
All Attendees, Off-Site: $1,745

*To qualify for this rate, you must book your room reservation at The Broadmoor within 5 days of registering for the conference, or the “off-site” registration rate will apply. If at anytime you cancel your reservation at The Broadmoor, you will be charged the difference between the on and off site registration fees.

Conference Attire:
-Sessions: Recommended dress for
 all sessions is business casual
-Wednesday Dinner: Business casual
-Thursday Dinner: More formal (jacket recommended)

Please note: Post-dinner cocktails on both evenings are scheduled to be outdoors. Evening temperatures in the Rockies are often considerably lower than during the day - dress accordingly.

Recreation:
Golf Outing: $245 per person
Pike's Peak Tour: $95

Guests/Spouses - Evening Cocktail Reception and Dinner:
This registration only includes the cocktail reception and dinner for one or both nights. Spouses and guests may not attend any other conference session/meals unless they register separately as a conference registrant and pay the full registration fee. Spouses and guests may not attend the breakfasts.

Wednesday and/or Thursday Evening - $125 each night

Pre-registration is required - walk-in registrations are not permitted. Registration closes on Wednesday, October 7, 2009. The registration fee includes lunch on Wednesday, breakfast on Wednesday, Thursday and Friday, all breaks on Wednesday, Thursday and Friday, cocktail receptions on Tuesday, Wednesday and Thursday evenings and the dinner receptions on Wednesday and Thursday evenings. Thursday afternoon has been set aside for recreation. Wireless internet will be provided to each registrant in the meeting space and exhibit area at no cost.

Cancellations on or before September 18 will be charged a $425 cancellation fee. Cancellations after September 18 and no-shows will forfeit the entire registration fee, but substitutions can be made at any time.

  If you have any special requirements, please contact us two weeks prior to the conference.

 

Exhibitor and Sponsor Information

The exhibit space is a six-foot table exhibit. Full booths, including pop-ups, are NOT permitted.  A maximum of two retractable banner stands will be permitted but can only be placed behind your table.  The total width of both banner stands cannot exceed six feet. The exhibit fee includes the exhibit space and conference registration for one person as well as wireless internet in the exhibit area and meeting space. Exhibit space and sponsorships are available to all CASRO member companies as well as non-member companies.

Exhibit/Sponsorship Details & Availability

	P R E M I E R  S P O N S O R