CASRO's 325+ member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue–about 85% of the US research industry and 30% of the global research industry. All CASRO members must adhere to the CASRO Code of Standards and Ethics, the enforceable standard for research businesses for more than 30 years.
Overview
Program
Venue
Registration
Exhibitor/Sponsor Info
Always known to be collegial and interactive, the CASRO Data Collection Conference is a favorite on market research event calendars. Sessions will focus on key trends in qualitative and quantitative research, data security issues and the legal landscape, and key drivers of emerging data collection methods.
Working with remote phone interviewers, viable mobile strategies, consumer aggregation, advertising tools, and social networks are just some of the many topics to be discussed by featured speakers and in panel discussions.
Another highlight will be expert analysis and discussion of various industry tracking reports, providing participants a valuable bird’s-eye view of the current state of the industry as well as insight into where the market is headed.
Attendees will enjoy ample occasions to network and have the opportunity to meet with exhibitors showcasing products and services specifically developed to assist their operational tasks.
Conference Committee: Carla Lindemann, COO, Issues & Answers Network, Inc. Conference Chair Mark Cameron, Director and Co-Founder, Techneos Systems, Inc. Hugh Davis, Chief Strategy Officer, Toluna/Greenfield Online Cathy Kneidl, Principal, cKe Consulting L.L.C. Beth Teehan, Executive Vice President, North America Operations, TNS Lynnette Cooke, CEO, KantarHealth (CASRO University Committee Co-Chair) Roseanne Luth, CEO, Luth Research (CASRO University Committee Co-Chair)
1:00 p.m. - Keynote Speaker: “Transformational Vision: Keys to Curing Marketing Myopia”
Shaken into a new economic world, market researchers must overcome the short-sightedness that cramps many companies. Discover three “imperatives” for transforming the current marketing research industry, including integration with supplementary data sources and linkage to additional skills and services.
D. Randall Brandt, Vice President, Customer Experience & Loyalty, Maritz Research Inc.
2:00 p.m. - In Front of The Wave: Emerging Trends & Techniques
The swift onset and extensive breadth of the current recession has prompted critical changes in the profession of understanding consumers and respondents. Online web tracking and recruitment, data aggregation, video and other techniques continue to take hold and impact the way we recruit, incentivize and moderate. The session also includes ways to enrich data collection by appending third party/pre-collected variables to ease the burden of the survey participant.
Cathy Kneidl, Principal, cKe Consulting L.L.C., Session Moderator
Wally Balden, Vice President, Integrated Research Group, evolve24
Mike Billingsley, Senior Vice President, Toluna
Andy Greene, Director of Research Technology, Safecount
Thomas Malkin, President & Co-Founder, GeeYee
3:30 p.m. - Break with Exhibitors
4:00 p.m. - In Front of The Wave: Emerging Trends & Techniques (continued)
5:00 p.m. - Adjournment, Day 1
5:15 p.m. - Cocktail reception with Exhibitors
6:45 p.m. - Dinner (on your own)
Day II - Thursday, November 19, 2009
8:00 a.m. - Breakfast (provided)
8:45 a.m. - Opening Remarks Day II
9:00 a.m. - Keynote Speaker: “Scientific Survey Research: Sustainable in an Online World?”
For ten years, Jon Krosnick’s research team at Stanford University has evaluated the accuracy of data collected from survey participants recruited from various methods. Listen to his findings and learn more about survey results garnered via a myriad of recruitment methods, from probability samples recruited through RDD phone calls or face-to-face, to volunteers responding to online ads or email invitations.
Jon A. Krosnick, Professor, Stanford University
10:00 a.m. - State of the Industry Report
Comparing data from several industry sources we will provide a valuable bird’s eye view of the research industry, its various components and geographic segments. Join us as we identify key trends and tap data that will help guide your decision making in the coming year.
Christopher DeAngelis, Vice President, Survey Sampling International
10:30 a.m. - Legislative and Regulatory Update
Privacy and data security issues have become focal points at both the state and federal level. What is the potential impact for the research industry? Get the latest information and be sure your company is protected as it protects client data and respondent information. You’ll also learn about current ISO initiatives and how they can affect your business practices and global business efforts.
Diane K. Bowers, President, CASRO
11:00 a.m. - Break with Exhibitors
11:30 a.m. - Remote-Controlled Telephone Interviewing
As remote work-from-home interviewing becomes more prevalent, many researchers and conventional call center managers are presented with numerous benefits, including cost reduction in bricks-and-mortar facilities, the ability to employ specialized interviewers, as well being able to tap into a nation-wide or world-wide labor force.
Challenges include putting together a reliable voice and data network, along with finding new ways to accomplish monitoring, supervision, retention, feedback, and communication. Mr. Snell will describe current procedures being used to re-engineer the interviewing process in order to take advantage of work-from-home benefits.
Larry Snell, Vice President-Operations, Survey Technology & Research (STR)
12:00 p.m. - Engaging the Respondent
Advances in technology, shifts in lifestyle habits, and current political and economic changes continually affect consumer behavior. We as researchers are faced with the constant challenge of engaging the respondent. Here we’ll learn about reaching respondents today in a mobile environment and how to enrich the online quantitative survey by adding qualitative research techniques.
Jennifer Drolet, Vice President, iModerate
Leslie Townsend, President & Founder, Kinesis Survey Technologies
1:00 p.m. - Conference Adjournment
Hotel Information
Steps from world-class gaming, entertainment and nightlife, the Four Seasons is an oasis of tranquility. At the south end of the famed Strip, this non-gaming sanctuary provides immediate access to the amenities of Mandalay Bay Resort and Casino. Enjoy the prestige of the city’s most acclaimed hotel – a serene environment with exclusive function facilities and spacious quarters, a glittering pool and a full-service spa. All perfected by truly intuitive Four Seasons service.
Address: 3960 Las Vegas Boulevard, Las Vegas, Nevada 89119
Room Reservations/Deadlines
CASRO has reserved a limited number of sleeping rooms at Four Seasons Las Vegas at a rate of $250 plus tax, per night for the nights of Tuesday, November 17, Wednesday, November 18, and Thursday, November 19, 2009. RESERVE YOUR HOTEL ROOM HERE or contact the Four Seasons at 702-632-5000 and reference CASRO to receive this rate. The hotel room/rate reservation deadline is Friday, October 30, 2009, however, this rate is only guaranteed as long as rooms are available in the CASRO room reservation block, so we suggest making your room reservation early. If the room block is full, or it is after October 19, the hotel will take reservations on a rate and space availability basis only.
Cancellation Policy:
CASRO reserves the right to release your sleeping room back into the hotel’s inventory if you do not register to attend this conference within 5 days of reserving your room. Should you fail to register for the conference, or if you cancel your conference registration, CASRO will not be responsible for cancelling your hotel room and therefore will not be responsible for any cancellation or no-show fees incurred. CASRO also will not be held responsible for any costs incurred due to attendees’ inability to travel as a result of inclement weather.
Travel to Las Vegas
McCarran International Airport is 3 miles (4.8 kilometers) from the Hotel and services such airlines as AeroMexico, Air Canada, Alaska Airlines, America West, American, Continental, Delta, Frontier, Hawaiian, Japan Airlines, jetBlue, Mexicana, Midwest Express, Northwest, Southwest, Sun Country, United, US Airways, and Virgin Atlantic. Car rental and taxi and limousine services are available from this airport.
About Las Vegas
Las Vegas is an internationally renowned major resort city for gambling, shopping, fine dining, and entertainment. Billed as “The Entertainment Capital of the World,” the city is famous for its many casino resorts and associated entertainment. Many of the largest hotels, casinos and resort properties in the world are located on the famed Las Vegas Strip. One of the most visible aspects of Las Vegas’ cityscape is its use of dramatic architecture. The modernization of hotels, casinos, restaurants, and residential high-rises on the Strip has established the city as one of the most popular destinations for tourists.
Conference Registration
Registration Fees
Members:
- $795 on site*
- $995 off site
Non Members:
- $1,095 on site*
- $1,295 off site
*To qualify for this rate, you must book your room reservation at the Four Seasons Las Vegas within 5 days of registering for the conference, or the “off-site” registration rate will apply. If at any time you cancel your reservation at the Four Seasons Las Vegas, you will be charged the difference between the on- and off-site registration fees.
The registration fee includes a cocktail reception on Wednesday and breakfast and lunch on Thursday. Wireless internet will be provided to each registrant in the meeting space and exhibit area at no cost.
Cancellations on or before October 28 will be charged a $425 cancellation fee. Cancellations after October 28 and no-shows will forfeit the entire registration fee, but substitutions can be made at any time.
If you have any special requirements, please contact us two weeks prior to the conference.
Exhibitor and Sponsor Information
The exhibit space is a six-foottable exhibit. Full booths, including pop-ups, are NOT permitted. A maximum of two retractable banner stands will be permitted but can only be placed behind your table. The total width of both banner stands cannot exceed six feet. The exhibit fee includes the exhibit space and conference registration for one person as well as wireless internet in the exhibit area and meeting space. Exhibit space and sponsorships are available to all CASRO member companies as well as non-member companies.
If you have any special requirements, please contact us two weeks prior to the conference.
