Conference Program
During this fact-filled, two-day conference you’ll hear from experts who know the prospects, pitfalls and politics in established and emerging markets worldwide. Topics include: Emerging research technologies, social networking on a global scale, global privacy issues, managing multi-national projects and more.
Thursday, June 18, 2009
1:30 p.m. - Registration and Exhibits
2:00 p.m. - Welcoming Remarks
Roseanne Luth, CEO, Luth Research, Chair; CASRO University Committee
Mike Cooke, Global Director, GfK NOP, Conference Co-Chair
Rahul Sahgal, President & CEO, Annik Technology Services, Conference Co-Chair
2:15 p.m. “Way Out of Office: A Researcher’s Observations from the Frontlines of the Obama Campaign”
The groundswell of support – both financial and otherwise – which propelled Barack Obama to the White House gained its unprecedented momentum on the internet. Hear first-hand how the Obama campaign went “digital” to cultivate a grass roots phenomenon and learn about the various technologies that helped re-write the book on election strategy. How will such technologies affect research businesses and the manner in which the industry interacts with respondents and the public?
Nick Nyhan, Chief Digital Officer, The Kantar Group
The Changing World and Research
The world continues to change at such a fast rate. Changes in cultures, economies, geopolitical landscapes, and technology continually affect the way people behave. We will address some of these changes and how they impact research.
3: 15 p.m. – “International Behavioral Differences”
While it is widely known that people from different cultures react differently to various experiences, the face appears to be a universal window through which one can gauge emotion. This session will address how to measure emotions by tracking facial expressions. Techniques employed across cultures – whether naturally expressive or more restrained – have resulted in remarkably similar scores. Learn how this technique can be applied to assessing products and communications and other applications in several different countries.
- Ari Popper, President, North America, BrainJuicer Inc.
4:00 p.m. - Break with Exhibitors
4:30 p.m. “The Changing World and Research” – Regional Perspectives
Research in Africa: A continent in transition, Africa is a growing research market. How do politics, health issues and socio-economical factors affect the research process in this region?
- Ndirangu wa Maina, Group Managing Director, Consumer Insights Ltd.
Research in China: While growth here has been clipped by the global slowdown in consumer spending, the Chinese government has introduced many initiatives to spur the economy and keep its middle class growing. Gain insights from a research buyer with experience in research and new product development regarding this fast-changing market.
- Linda Liu, Marketing Director, Pfizer, Inc.
6:00 p.m. - Day 1 Adjournment
6:00 p.m. - Cocktail party with
exhibitors, sponsored by |
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7:00 p.m. - Dinner on your own
Day 2
Friday, June 19, 2009
8:00 a.m. - Breakfast (provided)
8:45 a.m. – “Social Networks Cast Their Global Reach”
With some 40 million registered users and a blistering pace of growth, LinkedIn is the buzz of the B2B space. The site is penetrating professional ranks on a global scale with approximately 50% of LinkedIn’s membership residing outside of the US. How will market research be done on this expanding international platform?
- Dan Shapero, Director of Business Services, LinkedIn Research Network
9: 45 a.m. – “Global Privacy Issues and Safe Harbor Compliance”
How do global privacy laws affect your international research projects? What are your privacy risks and how do they relate to trans-border data flows, current policies, information sharing agreements and/or other related materials describing the transmission of regulated data from European Union countries to the United States and other non-EU locations around the globe? This session will address critical issues that you need to know when conducting global research projects.
Larry Ponemon, Founder & Chairman, Ponemon Institute, L.L.C.
10:30 a.m. - Break with Exhibitors
11:00 a.m. - “Emerging Technologies for Global Research”
Technology continues to evolve and impact how we conduct research. How is technology used to manage international projects and how does it impact data collection across borders?
- Hugh Davis, Executive Vice President, Greenfield Online, Inc.
- Keith Price, Executive Vice President, Greenfield Online, Inc.
12:00 p.m. - Lunch - provided
12:00 p.m. - Lunch provided, sponsored by |
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1:00 p.m. - “Conducting Multi-National Research”
Research projects often span many continents and cultures. How can you most effectively manage the myriad of tasks and contacts? We’ll focus on outsourcing issues, screening partners, and building alliances, while helping you zero-in on the best data collection methodologies for various key regions.
“Research Operations on an International Scale”
- Kate Southwood, CEO, Kantar Operations Mainland Europe
“Avoiding Pitfalls on International Research Projects”
- Tara Hutton, Manager of Market Research, Consumer Electronics Association
“Taking Data to New Places: How Syndicated Insights Can Shape Global Communications Strategy”
- Holly Jarrell, GfK Custom Research North America
- Allyson Clark, MS&L Worlwide
2:45 p.m. – Conference Adjournment
