Monday, February 2 & Tuesday, February 3, 2009 The InterContinental New Orleans

REGISTRATION CLOSED

Printable Program

 

Monday, February 2 & Tuesday, February 3, 2009
The InterContinental New Orleans

Following a well-received, industry-wide call for papers on issues related to panel research, CASRO held its first Panel Conference in February 2008.  Simultaneously, about two dozen CASRO member company executives that conduct panel research met to discuss key issues surrounding data integrity in panel research.

Based on the recommendations of this meeting and on the value of the Panel Conference sessions, the CASRO Board of Directors established a Task Force on Panel Integrity.  Their objective is to work collaboratively with other industry groups on the issue of Panel Integrity and to spread awareness among our members and industry leaders.  In addition, this group developed the paper submission outline for the 2009 Panel Conference.

Call for Papers/Topics

Several topics were outlined for companies to submit research proposals.  The selection of these topic areas was driven by several factors:

- Topics that impact panel quality where further research is needed before agreement can be obtained regarding industry best practice.

- The preference is to avoid research quality topics that are the focus of current research initiatives sponsored by other industry groups.

- Emerging interest areas where timely research might encourage the development of new high quality services.

The selection of research papers was influenced by:

- A preference for highly focused research that provides definitive answers to panel quality issues within the topic areas defined below.

- A bias towards collaborative research which will best demonstrate to the industry the commitment to quality of the participating organizations and lend credibility to attempts to build consensus from this research.

The goal was to encourage research on specific issues within these topic areas and, where possible, to encourage companies to work in partnership with other research companies and/or panel providers.

The topics include:

- Survey Design and Data Capture Issues

- Recruitment Methods and Sources

- Sample Design and Sample Selection

- Emerging Types of Online Research

Monday, February 2, 2009

1:00 p.m. Registration and Networking with Exhibitors

1:30 p.m. Welcoming Remarks
- Diane K. Bowers, CASRO President
- Frank Kelly, Managing Director, TNS 6thDimension; Conference Co-Chair
- Efrain Ribeiro, Senior VP, Ipsos Global Operations; Conference Co-Chair

*Issues in Respondent Sourcing*

1:45 p.m. Compensation Structure of Panels
This research is designed to address survey design and data capture issues related to the current compensation structure at a large panel company. The larger issue is really one of data quality and finding ways to motivate respondents to spend the appropriate amount of time on the task they have been asked to complete. Can we prevent or control people who go too quickly through a questionnaire? Do fixed amount incentives attract inattentive respondents? Is there a way to rehabilitate respondents who have been flagged as "speeders"?
- Colleen Carlin, Knowledge Manager, Market Strategies International

2:25 p.m. A Respondent Classification Scheme for Online Sample Methodologies
Are young participants more likely to have data quality issues? How are less-frequent survey-takers different from more active participants? What do the "worst offender respondents" look like? What do the best respondents have in common? Researchers will walk away with a better understanding of the unique respondent groups that make up a classic data set, and what each groups means to the data.
- Melanie Courtright, VP, DMS Research

*Sample Design & Panel Management Issues*

3:05 p.m. Late Responders - Does Their Absence Affect the Findings of Fast Turnaround Surveys, or Not?
This study will address two questions related to late response. 1) What is the impact on findings of completing data collection in a short time period (48 hrs.), rather than extending it over seven to eight days? 2) Given the need for a fast turnaround survey, what is the impact on findings of closing quota cells as soon as they are filled, instead of leaving all cells open for the same length of time (i.e., 48 hrs.)?
- Don Ambrose, Chairman, Consumer Contact-ResearchByNet
- Gordon Ripley, VP Client Services, Consumer Contact-ResearchByNet

3:45 p.m. Break with Exhibitors

4:15 p.m. A Positive Approach to the Management of Acculturated Respondents
There has been intense discussion regarding the impact of acculturated (habitual) versus unacculturated (occasional) responders. This research seeks to define the demographic and psychographic differences between the two groups with an eye toward illuminating how differing panel management strategies may impact the acculturation process itself.
- Steven H. Gittelman, President, Mktg., Inc.
- Elaine Trimarchi, Executive VP, Mktg., Inc.

5:00 p.m. Panel Discussion: Industry Sustainability In Light Of Recent Quality Initiatives
Panelists will provide their points-of-view regarding how online panel companies will evolve as various quality initiates take hold. Can data collection continue to move online at such a rapid pace? How will costs change as companies adopt new policies and procedures to validate and de-duplicate respondents? Will these changes result in a stronger, more respected sample source that continues to grow, or will alternative methods beyond online and panels now be more carefully considered?
- Charles Pearson, Senior VP, Panel Excellence, Research Now (Moderator)
- Dan Shapero, Director of Business Services, LinkedIn Research Network
- Kevin Umeh, CEO, CINT USA
- Dyna Boen, VP, Sample Operations, MarketTools, Inc.

6:00 p.m. Cocktail Reception with Exhibitors

7:00 p.m. Dinner sponsored by

Tuesday, February 3, 2009

7:30 a.m. Breakfast sponsored by

8:15 a.m. Introduction, Day Two
- Frank Kelly
- Efrain Ribeiro

8:25 a.m. Effective Strategies for Adopting and Managing a Multi-source Sampling Approach
A comprehensive report on creating a balanced multisource approach, researching new sampling relationships, blending river and panel sampling, testing and validation protocol, ensuring quality, quota management strategies, internal management, marketing and pricing strategies, and more.
- Kristin Luck, President, Decipher, Inc.

9:05 a.m. Critical Quality Factors: Online Research - Back to Basics
For CAWI to become regarded as a sound methodology an understanding of the coverage of the mode must be the start point of that decision process. This paper makes the case for the need for an agreed-upon definition of individual internet coverage and will present the various arguments for and against alternative definitions, and make a recommendation based on the need to provide a baseline for national comparisons.
- Bill Blyth, Research Director, TNS Europe
- Julia Rogers, Head of TNS UK Sampling and Statistics, TNS

9:45 a.m. Survey Blockouts: Fact or Fiction?
"Lockout" periods or category exclusions ranging from one month to six months or longer are standard practice in the industry to reduce "conditioning," a perceived negative effect when respondents participate in multiple surveys in close succession, especially on similar topics. This study examines whether (and when) conditioning occurs.
- Jean Davis, President, IIS North America, Ipsos Interactive Services
- Annie Pettit, Director of Online Panel Analytics, Ipsos Interactive Services
- Philip Garland, Senior Methodologist & Researcher, Survey Sampling International, L.L.C.

10:25 a.m. Break with Exhibitors

*Survey Design and Data Capture Issues*

10:55 a.m Beyond 'Trapping' the Undesirable Panelist - The Use of Red Herrings to Reduce Satisficing"
Recently, the use of red herring or trap questions has become a popular means of identifying strong satisficing behaviors in online survey respondents. Should such red herring questions be visible to respondents? Do they disrespect and confuse or put survey takers on notice and make them more engaged? This research seeks to determine whether trap questions can have a positive impact on respondent attention, and consequently on data quality.
- Jeffrey Miller, COO, Burke, Inc.
- Jamie Baker-Prewitt, Senior VP, Director of Decision Sciences, Burke, Inc.

11:35 a.m. The Opportunity for Flash Scales in Online Surveys
Many Flash "toolkits" for online surveys have replaced traditional interval scales with slider bars. Is this transition helpful to researchers and more satisfying to respondents? Is a ‘standard’ Likert scale too blunt an instrument in discriminating between brands? This research will seek answers to these and other questions and will include feedback from respondents to understand which, if any, of the approaches is better at representing their true views on the subject.
- Pete Cape, Global Knowledge Director, Survey Sampling International, L.L.C.

12:15 p.m. Lunch sponsored by

1:15 p.m. The Survey "Burden Factor" - How Important is Respondent's Perception of Survey Length?
The perceived length of a survey can often times lead to high drop-off rates and respondent fatigue, ultimately leading to low retention rates. In this session, we will explore various survey design elements that can influence a respondent's perceived length of a survey (vs. the actual length) and what impact that has on the respondents experience and the research results.
- Jennifer Drolet, VP, Client Services &Moderating Services, iModerate Research Technologies
- Alice Butler, VP, M/A/R/C Research
- Craig Stevens, Executive VP, Global Sales and Business Development, e-Rewards Market Research

*Emerging Research Techniques*

1:55 p.m. Improving Market Research and Respondent Engagement with the Effective Use of Social Networks
Online surveys have, for the most part, mimicked traditional paper surveys in their format. Web 2.0 and social networks have opened the door to new paths of gauging opinions. This research will compare the reliability and validity of data collected via the traditional online format of email with the emerging method of social network messaging systems.
- Annie Pettit
- Simon Chadwick, Managing Partner, Cambiar; CEO, Peanut Labs; Editor-in-Chief,
Research World

2:35 p.m. A Place for Mobile Communication and Mobile Surveying in Online Research
A comprehensive review of mobile surveys, including: primary benefits and drawbacks of mobile surveying, the types of respondent segments better suited for mobile surveying, differences between mobile surveying and mobile alerts for online surveying, when to integrate mobile surveying and mobile alerts, and what needs to happen before conducting mobile research or mobile alerts for online surveys.
- Lisa Luth, Chief Knowledge Officer, Luth Research

3:15 p.m. Panel Discussion: Digital Fingerprinting: An Online Quality Solution and Its Implications
Introduced commercially to our industry in 2008, Digital Fingerprinting technology presents
opportunities and raises issues. This panel will explore the role of Digital Fingerprinting in online quality solutions and some implications of its use.
- Renee Smith, VP, Panel Quality, Harris Interactive Inc .(Moderator)
- Simon Chadwick
- Hugh Davis, Co-founder, Executive VP, Greenfield Online, Inc.
- Duane L. Berlin, CASRO General Council; Principal, Lev & Berlin, P.C.
- Shelley Zalis, CEO, OTX Research

4:15 p.m. Conference Adjournment

 

Hotel Information

A Four-Diamond Hotel, the InterContinental New Orleans enjoys one of the city‘s most coveted locations: two blocks from the French Quarter, four blocks from Harrah‘s New Orleans, and six blocks from the riverfront.
Address: 444 St. Charles Avenue, New Orleans, Louisiana, USA 70130
Hotel Telephone/Reservations: (504) 525-5566
Tour the InterContinental New Orleans Online

Room Reservations/Deadlines

CASRO has reserved a limited number of sleeping rooms at the InterContinetnal New Orleans at a rate of $179 plus tax, per night for the nights of Sunday, February 1 through Tuesday, February 3, 2009.  Contact Room Reservations at the Hotel directly at (504) 525-5566 and reference CASRO to receive this rate. The hotel room/rate reservation deadline is January 25, 2009, however, this rate is only guaranteed as long as rooms are available in the CASRO room reservation block, so we suggest making your room reservation early.  If the room block is full, or it is after January 25, the hotel will take reservations on a rate and space availability basis only.

About New Orleans

Known as the Big Easy, where European traditions blend with Caribbean influences, the city of New Orleans is as colorful as the local architecture.  The most celebrated and historic core of the city –; including the Faubourg Marigny, French Quarter, Central Business District, Warehouse and Arts District, Magazine Street, Garden District, Audubon Park and Zoo and St. Charles Avenue –; not only remains intact, both physically and spiritually, but is thriving. The cultural riches, sensual indulgences and unparalleled service that define the New Orleans experience continue to flourish, as they have for centuries.

Travel to New Orleans – Louis Armstrong International Airport

The Ritz-Carlton is located approximately 15 miles from the New Orleans International Airport, which is served by all major domestic and international carriers.

 

Registration ClosedRegistration Information/Fees (all fees in US Dollars)

The registration fee includes all materials, the cocktail reception and dinner on Monday evening, breakfast on Tuesday and access to the exhibit area and all sessions throughout the conference.

Cancellations on or before Monday, January 26 will be charged a $75 cancellation fee.  Cancellations after January 26 and no-shows will forfeit the entire registration fee, but substitutions can be made at any time. Please contact CASRO at (631) 928-6954 if you need to make a substitution.

CASRO Member Fees (all fees in US Dollars)

First registrant from member company - $995
Additional registrants from member company - $925

Non-Member Fees

All Non-Members
No multiple registration discounts - $1,395

 

 

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Printable Program

EXHIBITORS & SPONSORS:

Exhibitor and Sponsor Information
The exhibit space is a six-foot table exhibit. Full booths, including pop-ups, are NOT permitted. A maximum of one retractable banner stand will be permitted but can only be placed behind your table and cannot exceed four feet in width. The exhibit fee includes the exhibit space and conference registration for one person as well as wireless Internet in the exhibit area.  Click here for more information on exhibits and sponsorships.

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