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CASRO's 325+ member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue–about 85% of the US research industry and 30% of the global research industry. All CASRO members must adhere to the CASRO Code of Standards and Ethics, the enforceable standard for research businesses for more than 30 years.
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Introducing 3 new stand-alone programs designed to provide
easy-to-implement tips and takeaways sure to give your sales efforts a boost.

Don’t stick your head in the sand this summer – heat up your sales with these three action-oriented webinars. Your host is acclaimed sales consultant Tom Batchelder, author of Barking Up a Dead Horse, and lead presenter of one of CASRO’s highest-rated events (2008 Sales Training Workshops). Tom knows your challenges and opportunities, having worked extensively with market research companies across the country.

Tom Batchelder

The Power of Referrals
Get more effective and consistent with asking for and getting referrals
diamondThursday, July 30, 2009 – 2 p.m. – 2:45 p.m. (EST)
diamond

  1. How to move through fear and ask for referrals from a place of strength
  2. What to do with the name once you get it – to ensure you get a response
  3. How to involve your whole team in this effort for optimal results
  • Includes specific email / voicemail templates that have
    a 50-80% response rate
  • Reminder checklist to keep you focused and accountable
  • Real-time email access to Tom Batchelder to work on
    customized referral templates

Rejuvenate Your Client Relationships
Develop more new business from existing clients
diamondWednesday, August 12, 2009 – 2 p.m. – 2:45 p.m. (EST)
diamond

  1. How to best deal with pricing pressure, loss of key contacts, and unresponsive clients
  2. Ways to interrupt the pattern when you are bidding a lot and not winning
  3. Use periodic client reviews to deepen relationships, get referrals, and uncover new opportunities
  • Tangible suggestions and email templates for handling pricing pressure and lack of responsiveness
  • Sample emails, meeting agendas, best practices for more meaningful client review conversations
  • Real-time email access to Tom Batchelder to work on difficult conversations and client reviews

More Effective Meetings & Presentations:
Be more compelling and get more of the real truth from clients and prospects
diamondWednesday, August 26, 2009 – 2 p.m. – 2:45 p.m. (EST)
diamond

  1. Suggestions for “framing” every meeting in a way that disarms people and sets the right tone
  2. Three key questions that you should ask / get answered every time in order to close more business
  3. Ensure you have clear next steps at the end of every new business conversation
  • Sample language templates for the start of all your meetings and presentations
  • List of key questions to ask / get answered to ensure you get the truth and close more business
  • Real-time email access to Tom Batchelder to work on your “upfront frame”, meeting prep and debrief, and key questions

 

Registration and Fees
Each program is designed to provide attendees with immediate takeaways to implement. Each webinar is a stand-alone program. Register for all three and take advantage of discounted rates. Discounts available for multiple registrations. Please contact us for details.

Fees:    
 
CASRO Members:
Non Members:
Registration for one webinar:
$75
$115
Register for two webinars:
$135
$230
Register for all three webinars:
$185
$345


 

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