35th ANNUAL CONFERENCE PROGRAM

Always a must-attend on market research calendars, this event provides a unique opportunity for chief executives from companies large and small to discuss key industry and business management issues during three days in a premier facility. This conference provides supreme value as numerous meals, receptions and giveaways are included. Business development opportunities abound for providers of goods and services to full-service research firms.

Program Outline:

Monday, October 11, 2010

6:15 p.m.  New & Prospective Member Cocktail Reception

7:00 p.m.    Welcome Cocktail Reception

Day I - Tuesday, October 12, 2010

7:30 a.m.  Registration Opens; Continental Breakfast with Exhibitors

8:30 a.m.  Conference Welcome

• Diane Bowers, President, CASRO
• Roseanne Luth, CEO, Luth Research
• Dennis E. Gonier, CEO, TARP Worldwide, Inc

9:00 a.m. "Twelve Types of Innovation to Save Your Company and Career"

 

The recent global recession and lumpy recovery has left wakes of creative destruction. Speed and hyper-competition rule the day. The 2007-2009 downturn exposed outdated business models. New winners are emerging around the world. This accelerating rate of change will continue in 2010 and beyond because of ever-cheaper technology, global capital flows, mobile Internet distribution, expanding labor pools and changing demographics. Hear innovation basics and shockers that every company needs to adopt to compete in the 21st century from the publisher of one of the world's leading business publications. What has he learned in travelling some 200,000 miles a year and find out the one idea that trumps all other innovation forms, as told to him by Peter Drucker, a year before the death of the famed management consultant.

• Rich Karlgaard, Publisher, Forbes Magazine

Sponsored by Cint

10:15 a.m.  "The Consumer in the Era of Consequences"

The Great Recession of 2008-2009 blew in like a Darwinian gale. Going forward, the defining dynamic of the marketplace will be the overhang of economic risk and consequences (not frugality). Beware thinking that things will bounce back to business as usual. A fundamental value shift is underway. The era of consequences will be guided by responsibility, vigilance and resourcefulness. Spending will be shaped by prioritization and networks.

• J. Walker Smith, Executive Vice Chairman, The Futures Company

11:00 a.m.  Break with Exhibitors

11:30 a.m.  "Information from the Edge: Making Sense of the Future of Data Gathering"

"Scraping the web," "Social media monitoring," "Text mining," "MROCs"-these terms and numerous others are being bandied about to describe a new generation of data collection. What's proven effective and what emerging technologies look promising? We'll get an objective point of view from a consultant who locates and incorporates optimal solutions for clients.

• Deborah Schultz, Partner, Innovation & Design, Altimeter Group

12:30 p.m.  Lunch sponsored by Cross-Tab

2:00 p.m. "Pacemaker: How Data Analysis & Synthesis Manages the Lifeblood of Business"

Information pumps through all organizations. Ensuring that data is effectively processed and arrives at the appropriate place and time and in an actionable form is among the central challenges of all firms. Find out how leading corporations are investing in this crucial enterprise.

• Deepak Advani, CEO, SPSS (An IBM Company)

2:35 p.m.  "The Socializing of CRM - Helping Clients Engage and Manage Online Relationships With Customer"

The boom in social networks has people in the customer relationship management space buzzing about "Social CRM". What are companies doing to better connect and communicate with their customers, build long-term loyalty and improve satisfaction? Find out from a leading advertising agency.

• Tim Warder, General Manager, Geary Interactive

3:15 p.m.  Break with Exhibitors

3:45 p.m.  "Old School, New Wave, or Caught in Between?"

Have proven research methodologies and scientific rigor been pushed to the sideline in the rush to adopt "cutting edge" technologies? Will early adopters be rewarded or embarrassed? We welcome you to engage in the discussion as fellow researchers discuss myriad topics and issues from traditional, contemporary and futuristic vantage points.

• Larry Himmel, San Diego news reporter (moderator)
• Richard Day, President, Richard Day Research, Inc.
• Paul Donato, Executive Vice President and Chief Research Officer, The Nielsen Company
• Lynnette Cooke, CEO, KantarHealth

5:15 p.m.   Wrap-up & Closing Remarks

• Kevin Menk, Managing Partner, Strategic Resource Partners; 2010 CASRO Board Chair

5:45 p.m.  Adjournment, Day I

6:30 p.m.  Cocktail Reception with Exhibitors sponsored by Ascribe

7:45 p.m. Dinner & Cocktails sponsored by Mindfield

 

Day II  Wednesday, October 13, 2010

7:30 a.m. Breakfast (Non Members)

7:30 a.m. Breakfast and Annual Business Meeting and Open Forum (Members Only)

8:15 a.m.  Opening Remarks

8:30 a.m.  "Planning For the Unknown: Data Collection and Synthesis from the Outer Limits"

Since landing on opposite sides of Mars in January, 2004, the aptly named Spirit and Opportunity rovers have made important discoveries about the Red Planet. Their dual journeys have been remarkable-more than a quarter-million images returned to Earth, over 15 miles driven, a mountain climbed, craters descended, struggles with sand traps, aging hardware and dust storms overcome. But for the men and women managing the mission, the lessons learned about anticipation, preparation and modification run far deeper.

• Scott Lever, Mission Manager of Mars Exploration Rover Project, NASA

Sponsored by Markelytics

 

9:30 a.m  "Cutting Through the Chatter: A Web Listener's Guide to the Social Media Galaxy"

Emerging tools and new service providers have prompted client queries on the role and value of social media monitoring and other new listening and brand tracking solutions. What's the latest in this arena? How does it fit in the traditional market research toolbox?

• Jeffrey Resnick, Global Managing Director, ORC, an Infogroup Company (moderator)
• Tom Webster, Vice President, Strategy and Marketing, Edison Research
• Rob Key, CEO/Founder, Converseon
• Dan McSwain, New Media Analytics Lead, Federal Communications Commission

10:35 a.m.  Break with Exhibitors

11:05 a.m.  "Town Hall" Meeting on Social Media Research Issues

The floor is open to discuss the numerous ethical and methodological issues which have developed in the wake of social media research's emergence. Join the discussion on the implications of extracting sentiment and marketing data culled from social networks and other Internet posts with our panel of experts.

• Jeffrey Resnick, (moderator)
• Jeffrey Henning, Vice President of Strategy, Vovici Corporation
• Tom Webster
• Rob Key
• Dan McSwain

12:00 p.m.   Preview of Evening's Entertainment

Mark Shugoll, CEO, Shugoll Research, introduces Brad Oscar, Tony Award-nominated actor.

12:15 p.m.  Adjournment, Day II

ORGANIZED RECREATION

Golf Outing at Aviara Golf Club  Sponsored by Toluna/Greenfield
Lunch will be served at the course at 12:30 p.m. This is a shotgun start play that will be begin at 1:30 p.m. and should end at approximately 6:30 p.m. Fee: $295 per person. To be paid with conference registration. No on-site reservations allowed.
Birch Aquarium and Shopping in La Jolla
Lunch will be served in the Aviara Salon at 12:15 p.m. Bus will depart the hotel at 1 p.m. and should return by about 5 p.m.; the bus ride is approximately 30 minutes. Fee: $65 per person. To be paid with conference registration. No on-site reservations allowed.

6:45 p.m. Cocktail reception with Exhibitors sponsored by Bernett

8:00 p.m. Dinner Sponsored by UGAM

9:00 p.m. - 35th Anniversary Celebration

9:45 p.m. Cocktails & Cigars sponsored by Research Now

 

Day III  Thursday, October 14, 2010

8:00 a.m. Breakfast (Non Members)

8:00 a.m. Breakfast / Financial Survey and Compensation Survey Overview and Breakouts (Members Only)

FULL SERVICE FIRMS Groups 1 & 2 (Annual Revenue: Up to $8 million)

• David Rothstein, President, RTi

FULL SERVICE FIRMS GROUP 3 (Annual Revenue: $8.0 million - $25.0 million)

• Robin B. Arnold, CEO, The Gilmore Research Group

FULL SERVICE FIRMS GROUPS 4 & 5 (Annual Revenue: Over $25.0 million)

• Steve W. Wilde, Chief Operating Officer, Directions Research, Inc.

8:00 a.m. ISO Informational Session (Open to all)

What are the ISO 20252 and 26362 research standards? What are the potential benefits of implementation? How can my company implement these standards and become certified? Find out here.

• Jennifer Ward, CIRQ Operations Director
• Cathy Kneidl, CIRQ Certification Director
• Peter Milla, CIRQ Technical Director

9:00 a.m.  Opening Remarks

 

9:15 a.m. "Cultivating Foresight: Effective Forecasting in the Face of Rapid Change"

When crises hit and uncertainty overwhelms us, our first instinct is to retract and obsess on the present. Our second instinct is to ignore the uncertainty and concentrate on a narrow set of preferred or feared futures. The first instinct is the hazard of ordinary stakeholders, while the second is the folly of experts and visionaries. Both urges are as misguided and dangerous as instinctively turning against a skid on an icy road. This session will present a few simple rules calculated to reframe these impulses into reliable foresight capable of achieving clarity on the hazy horizon of uncertainty.

• Paul Saffo, Managing Director, Foresight; Discern Analytics

sponsored by IBM

 

10:15 a.m.  "Client-driven Change Redux: Where Next for Market Research?"

Five years ago, Simon Chadwick's bold predictions on client-driven change (presented at CASRO, MRS and published in the International Journal of Market Research), became an industry talking point on both sides of the Atlantic. What he predicted in 2005 is reality today. Now Simon returns to the subject and considers how our clients' world will affect us all in the next five years. What will the research company of 2015 look like? What sort of relationship will it have with its clients? What core competencies will lie at its center? And what will it have discarded? How will we cope with new entrants-absorb or reject them? What types of people will we need to sustain our firms, where will find them, and how will we educate them?

• Simon Chadwick, Managing Partner, Cambiar

10:45 a.m.  Break with Exhibitors

11:15 a.m.  "Back from the Brink: How Market Research Saved Us"

Don't tell these clients that market research is over the hill. For them, MR data illuminated the path away from the abyss. These are challenging, transformational times for the research industry, but let's not lose sight of the fact that providers perform valuable services. Hear first-hand about the power of trusted research data.

• Simon Chadwick (session moderator)
• William Neafsey, Manager, Market Research, Ford Motor Company
• Satjiv Chahil, Senior VP, Global Marketing, HP

12:50 p.m.  Closing Remarks

1:00 p.m.  Conference Adjournment

 

 

Hotel Information

Located in Carlsbad, 30 minutes from San Diego, Southern California's finest resort is a 200-acre, Spanish colonial-style property set high on a bluff carpeted with wildflowers. The experience offers casual elegance in a natural setting accented by wildlife. Discover an extensive spa, the area's finest dining choices and Arnold Palmer-signature golf (Honored in 2008 as Condé Nast Traveler's number one golf resort in Southern California).
Carlsbad is known for its near-perfect weather and long stretches of uncrowded beaches. One of California's most precious wetlands, Batiquitos Lagoon attracts more than 130 species of migrating birds, as well as naturalists from across the country. Nearby adult attractions include the world-class California Center for the Arts, restored Spanish colonial missions, the thoroughbred racing centre of Del Mar, Old Town San Diego and La Jolla Playhouse, a venue for Broadway and Hollywood stars. Children love LEGOLAND, the Scripps Aquarium, SeaWorld and the world-famous San Diego Zoo. Outdoor activities abound, including hiking, hang-gliding, hot-air ballooning, sailing and whale watching.

Address:	7100 Four Seasons Point Carlsbad, CA 92011
Reserve Room by Phone:	888.421.1442

Getting to the Park Hyatt Aviara Resort:

San Diego International Airport (SAN): 45 minutes
McClellan-Palomar Airport (CLD): 10 minutes
Los Angeles International Airport (LAX): 2 hours
Orange County Airport (SNA): 60 minutes

Room Reservations/Deadlines

CASRO has reserved a limited number of sleeping rooms at the Park Hyatt Aviara Resort at a rate of $289 plus tax, per night for the nights of Sunday, October 10 through Friday, October 15. Contact room reservations at the hotel directly at 760-603-6800 and reference CASRO to receive this rate. The hotel room/rate reservation deadline is Friday, September 24, however, this rate is only guaranteed as long as rooms are available in the CASRO room reservation block, so we suggest making your room reservation early. If the room block is full, or if it is after September 24, the hotel will take reservations on a rate and space availability basis only. Cancellation Policy: CASRO reserves the right to release your sleeping room back into the hotel's inventory if you do not register to attend this conference within 5 days of reserving your room. Should you fail to register for the conference, or if you cancel your conference registration, CASRO will not be responsible for cancelling your hotel room and therefore will not be responsible for any cancellation or no-show fees incurred. CASRO also will not be held responsible for any costs incurred due to attendees' inability to travel as a result of inclement weather.

Weather

San Diego is known for its near-perfect weather. The average high temperature for October is 73°F / 23°C

Conference Registration

Registration Fees:

Members:
- $1,095 on-site*
- $1,445 off-site

Non Members:
- $1,395 on-site*
- $1,745 off-site

*To qualify for this rate, you must book your room reservation at the Park Hyatt Aviara Resort within 5 days of registering for the conference, or the “off-site” registration rate will apply. If at any time you cancel your reservation at the Park Hyatt Aviara Resort, you will be charged the difference between the on-site and off-site registration fees.

All registrants must indicate that they have read and agree to abide by our Conference Rules of Conduct.

Cancellations on or before Friday, September 17 will be charged a $425 cancellation fee. Cancellations after Friday, September 17 and no-shows will forfeit the entire registration fee, but substitutions can be made at any time.

  If you have any special requirements, please contact us two weeks prior to the conference.

 

 

 

 

 

 

 

 

Exhibitor and Sponsor Information

The exhibit space consists of one six-foot skirted table, 2 chairs, and standard electricity (500 watts or less). Materials (signs, TV monitors, magazine racks, etc.) must be placed on the table or behind it and may not exceed a total height of eight feet (as measured from the floor). The total combined width of materials located behind the table may not exceed six feet. The exhibit fee includes the exhibit space and conference registration for one person as well as wireless internet in the exhibit area. Exhibit space and sponsorships are available to all CASRO member companies as well as non-member companies.

Exhibit Fees: (includes 1 conference registration)

 CASRO Member: $3,200

 Non Member: $4,100

Contact Us for More Information

Sponsorship Opportunities:

 PREMIER SPONSOR: $20,000 (includes 2 conference registrations) - SOLD

 DINNERS: Tuesday - $7,500 (includes cocktails); Wednesday - $5,500 - SOLD

 COCKTAIL RECEPTIONS: $3,895 - $4,250 - SOLD

 GOLF: $5,225 - SOLD

 LUNCH: $3,500 - SOLD

 KEYNOTE SPONSOR: $2,000 - SOLD

 BUSINESS CENTER: $2,500 - SOLD

 CONFERENCE PRIZE: $2,000

 GENERAL EVENT SPONSORSHIP: 

 Exhibits and Sponsorship Benefits Include:

	P R E M I E R  S P O N S O R

 

 

 

Recreation

On the second day of the conference, Wednesday, October 13, sessions end at noon. You are invited to join fellow attendees at the following organized events. Please note additional fees apply for these recreation activities.

Golf Outing at Aviara Golf Club, sponsored by Toluna - SOLD OUT

This is a shotgun start play that will be begin at 1:30 p.m. and should end at approximately 6:30 p.m.

Fee: $295 - To be paid with conference registration. No on-site reservations allowed.

Named by Golf Digest and Golf Magazine as one of the best resort golf courses in America, the Aviara Golf Club overlooks the protected Batiquitos Lagoon in Carlsbad, just 35 miles north of downtown San Diego. The only San Diego golf course designed by Arnold Palmer, Aviara features a memorable coastal layout: par 72 over 18 holes and 7,007 yards uniquely sculpted around rolling hillsides, native wildflowers, and plenty of bunker and water challenges. Hole after hole, Aviara golf stimulates the senses with colorful flowers and flora and then sneaks in an ocean view hole just to ensure you'll never forget this magnificent golf experience.

Fee includes lunch prior to the start of play, golf service equipment, greens fee and tax, driving range fee, golf cart rental, and access to locker rooms. Players that need to rent clubs and shoes may do so by contacting the course directly at 760-603-6915; club rentals are available for $75 plus tax (includes a souvenir valuables pouch with 6 golf balls) and shoe rentals are $10.
Dress Code: All golfers must wear collared golf shirts; shorts are permitted (no higher than 4" above the knee), no denim, and no golf shoes with spikes.

Recreation Event: Birch Aquarium and Shopping in La Jolla

Bus will depart the hotel at 1 p.m. and should return by about 5 p.m.; the bus ride is approximately 30 minutes.

Fee: $65 per person - To be paid with conference registration. No on-site reservations allowed.

Birch Aquarium at Scripps is the public exploration center for the world-renowned Scripps Institution of Oceanography at UC San Diego. Perched on a bluff overlooking the Pacific Ocean, the aquarium features more than 60 habitats of fishes and invertebrates from the cold waters of the Pacific Northwest to the tropical waters of Mexico and beyond.

Shopping in La Jolla: From dawn well into the night, the streets of downtown La Jolla are alive with the world's shopping elite. The range of storefronts is dazzling. From high-end art galleries to charming boutiques, you'll be tempted by countless opportunities to bring a piece of La Jolla home with you.

Includes lunch at the hotel prior to departure, round-trip transportation by deluxe motor coach bus, a narrated sightseeing tour en route, and admission tickets to the aquarium. There will be approximately 90 minutes of free time in both La Jolla and at the aquarium.