EVENT RECAP

The 15th edition of the CASRO Technology Conference was marked by record attendance and spirited discussion on the latest technologies impacting the research industry.

Dan Coates, President of Globalpark USA, set the stage by outlining the state of the market - one in which researchers are seeking to be where their audience is - exploring new mobile applications, delving deeper into proprietary panels and scraping the internet for consumer sentiment.

New research on consumer attitudes towards social media research by Jeffrey Henning, Founder & Vice President of Strategy at Vovici Corporation, got researchers thinking about the possible ramifications of their work.

The audience was introduced to "research bots" by David Bausola, Founder of Philter Phactory and Will Goodhand, Juicy Evangelist at BrainJuicer Inc., who described the technology that gathers and makes sense of unprompted conversations and dialogue online.

Bernie Malinoff, President of element54, noted the potential downsides of rich media question formats borne out in the results of his research in "Sexy Questions, Dangerous Results?"

Other Sessions included:

"Monitoring Online Community Quality: Hand-holding, or a Necessary Part of the Process?"

• Bob Graff, Research Director, Online, MarketVision Research.

"Managing Quality in Large Multi-Country / Multi-Category / Multi-Modal Studies"

• Jeffrey Thompson, Director of Research Technology, Kantar Operations

"Mobile Research: New Platform, New Thinking"

• AJ Johnson, Vice President, Global Operations, Ipsos and Dave King, CEO, Techneos Systems, Inc.

"Taking a Closer Look: Are Text Analytic Tools Adequate for Qualitative Analysis?"

• Jennifer Drolet, Vice President, Client & Moderating Services, iModerate and Chris Tonay, Manager, Moderating Services, iModerate

"Tear Down Those Walls: New Online Reporting Systems Unify Functions"

• Jonathan Ephraim, Managing Director & Co-Founder, IntelliSurvey, Inc.

"Engineering Real-time, Interactive, Online Reporting to Maximize the Value and Return on Loyalty Research"

• Derek Bildfell, President & CEO, Consumer Contact/ResearchByNet

 

 

 

"Route 66: The Long Road to Efficient and Effective Routers"

• Chuck Miller, President, DMS Insights

"How is Emerging Technology/Web 2.0 Changing Gathering Consumer Feedback and the Delivery of Data?"

• Keith Price, President, North America, Toluna/Greenfield and Nitin Patel, Vice President of Engineering at Toluna/Greenfield

"The Rise of Survey Programming Automation as an Alternative to Outsourcing"

• Akbar S. Ahmed, CEO, Sipensys Inc. and Lisa Guyer, Director, Product Management, comScore Inc.

"Trust Your Data - The Feasibility of an Automated Table Checking Solution"

• Richard Teller, Development Director, E-Tabs Limited

"Market Research is Dead? Where we go from here and what it means for technologists"

• Andrew Jeavons, Managing Director, Nebu USA.

Special thanks to all exhibitors and sponsors, as well as the members of the Technology Conference Committee:

• Michael Webster, Vice President, Technology, Burke, Inc.
• Co-Chair Hugh Davis, Chief Strategy Officer, Toluna/Greenfield
• Co-Chair Tony DiPonio, Vice President of Information Systems, Market Strategies International
• Tim Macer, Managing Director, meaning limited
• Christian Super, Senior Vice President, Ipsos

We encourage researchers to submit proposals for presentations for next year's conference. Stay tuned for specific details and deadlines for the call for papers for the 2011 CASRO Technology Conference.