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CASRO's 325+ member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue–about 85% of the US research industry and 30% of the global research industry. All CASRO members must adhere to the CASRO Code of Standards and Ethics, the enforceable standard for research businesses for more than 30 years.
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Conference Co-Chair Frank Kelly, Senior Vice President, Global Panel Director, Lightspeed Research In its third year, the CASRO Panel Conference drew its highest attendance ever - up over 20% to 178 compared to 146 in 2009. Attendees remarked on the high quality of presentations and papers and specifically noted the many collaborative research efforts among companies. The success of the conference stems from the vision and hard work of Conference Co-Chairs Frank Kelly, Senior Vice President, Global Panel Director, Lightspeed Research and Jeff Miller, President, Burke, Inc., as well as Panel Conference Committee Members: Pete Cape, Global Knowledge Director, Survey Sampling International, L.L.C., Steve Coffey, Chief Research Officer, The NPD Group, Inc., and Jonathan Jephcott, former Executive Vice President, Synovate, Inc. Among the topics hailed was survey routers, which, despite a long history and increasing usage, has not been widely discussed at such industry forums. "I can't recall any sessions on survey routers at an industry conference," said Olivier de Gaudemar, Senior Vice President, Online Community, OTX Research, who presented with his OTX colleague Scott Porter, Executive Director, Marketing Science & Innovation. 
Conference Co-Chair Jeff Miller, President, Burke, Inc. "We have to live with routers, but we have to make them work," remarked Steve Gittelman, President, Mktg., Inc. "Right now it's a black box and we need transparency." Proper screening and blending up front - before the sample goes through the router - is critical, noted Chuck Miller, President, DMS Insights who sat on the panel with Gittelman and Kristin Luck, President, Decipher, Inc. 
Kim Dedeker, Kantar Americas
Survey Router Panel Discussion: (From Left) Kristin Luck, Decipher, Inc.; Chuck Miller, DMS Insights; and Steve Gittelman, Mktg., Inc. Sessions and Presenters included: 
Jamie Baker-Prewitt, Burke, Inc. 
Pete Cape, Survey Sampling International UK "Looking Beyond Quality Differences: How Do Consumer Buying Patterns Differ by Sample Source?"
"Sample Blending"
"Digital Fingerprinting for Research and a Proposed CASRO Guideline for its Proper Use"
"Conditioning Effects in Online Communities"
Online Communities Panel Discussion: (from left) Session moderator Jeff Miller, President, Burke, Inc.;Jane Mount, Digital Research, Inc.; Bob Graff, MarketVision Research; and Alex Gofman, Moskowitz Jacobs Inc. Panel Discussion: The Research Value of Online Communities
"Industry Association Quality Initiatives"
"Quantifying the Impact of Survey Design Parameters on Respondent Engagement and Data Quality"
Adam Portner, e-Rewards/Research Now "Participant Satisfaction and Panel Member Retention"
"Text Analytics"
"Use of Faces in Surveys"
"Factorial Design on Survey Router Configuration Effect by Sample Source"
Once again, CASRO's Panel Conference attracted the key players in online survey research to share objective research and discuss critical issues related to sample and survey data quality. CASRO also wishes to acknowledge the support of all exhibitors and the following event sponsors:
If you are interested in obtaining the conference presentations/papers, please contact us. Exhibitors Enjoyed a Strong Turnout Among Decision Makers at Leading Firms
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