36th ANNUAL CONFERENCE PROGRAM

Always a must-attend on market research calendars, this event provides a unique opportunity for chief executives from companies large and small to discuss key industry and business management issues during three days in a premier facility. This conference provides supreme value as numerous meals, receptions and giveaways are included. Business development opportunities abound for providers of goods and services to full-service research firms.

Tuesday, October 18, 2011

7:00 p.m. Welcome Cocktail Reception

Day I Wednesday, October 19, 2011

7:00 a.m. Registration Opens; Continental Breakfast with Exhibitors

8:00 a.m. Conference Welcome

• Diane K. Bowers, President, CASRO
• Susan McDonald, CEO, National Analysts Worldwide, CASRO Board Chair
• Simon Chadwick, Managing Partner, Cambiar, L.L.C., Conference Co-Chair
• Jude Olinger, CEO, The Olinger Group, Conference Co-Chair

8:30 a.m. Keynote Address: "The Seven Question Meeting"
Sponsored by CINT

The irony of living in a society overloaded with information is that we often feel less informed. Today's challenge is not managing the torrent of data, but applying the judgment to use it. Move from discovery to insight to delivery by applying seven questions that will help you avoid meaningless data and render real information to drive your business forward. These seven straightforward, immediately applicable questions bring a big-picture perspective to problems that often leave others buried in irrelevant details.

Our presenters will draw from their experiences with numerous start-ups and iconic brands such as American Express, IBM and Microsoft to address your core issues and topics from today's headlines.

• Christopher Frank, Vice President, Global Marketplace Insights, American Express
• Paul Magnone, Director of Global Business Development and Alliances, Openet Telecom
  Co-authors of Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information

• View Video

9:45 a.m. Break with Exhibitors: Book Signing, Drinking from the Fire Hose

10:15 a.m. "The Innovator's Dilemma and the Market Research Industry"

Starting a business has never been easier, while sustaining and growing a business has never been more difficult. Providers large and small must continually challenge their own success, disrupt current revenue streams and reinvent themselves in order to not simply grow, but to merely survive. Despite suffering the slings and arrows of the great recession, the market research industry has in many instances prospered, led by impertinent upstarts powered by advances in both methods and technologies. While some view us as a stable, perhaps moribund industry, the reality is that the research industry is a dynamic ecosystem, creating vibrant new competitors, unseating long-standing incumbents and continually reshuffling industry players and rankings. Hear how research industry innovators, both past and present, have anticipated the winds of change, repositioned their offerings and raced to success.

• Dan Coates, President, Youth Pulse, Inc.; session moderator
• John Dick, CEO, CivicScience Inc.
• Gian Fulgoni, Executive Chairman and Co-Founder comScore Inc.
• Andrew Reid, Founder and President, Vision Critical

12:00 p.m. Lunch (outdoors)
Sponsored by IBM

1:30 p.m. "Clients Enabling Success"

Are you ready for market research in 2015 or 2020? What barriers will be dropped in your path and what will enable your company to anticipate and meet market demands? We'll find out as we share results from the Future of Research Study (conducted among both buyers and sellers) and discuss the implications and current and anticipated challenges in leading corporate research departments.

• Ian Lewis, Director, Research Impact Consulting Practice, Cambiar L.L.C., session moderator
• Marbue Brown, Senior Director, Microsoft Services Customer Experience Measurement Analytics Team
• Scott Christofferson, Managing Director, Corporate Executive Board
• Stan Sthanunathan, Vice President, Marketing Strategy & Insights, The Coca-Cola Company
• Amelia Strobel, Senior Director, Consumer Insights & Strategy, U.S. Snacks & Confectionery, Kraft Foods

3:30 p.m. Break with Exhibitors
Sponsored by Offerwise

4:00 p.m. "Powered By People: Fueling the Ultimate Engine of Growth"

Crafting an impressive mission statement and compelling value propositions may take some work, but the real challenge lies in bringing the words to life. Translating written goals to fruitful action requires the right employees and deft talent management. We'll tap the experience of leaders who have grown companies and departments through successful talent acquisition, on-boarding and faithful allegiance to their corporate culture.

• Diane Hessan, President & CEO, Communispace, session moderator
• Matthew Dusig, Co-Founder & CEO, uSamp, Inc.
• John Gongos, President & CEO, Gongos Research Inc.
• Jerry Haselmayer, CEO, Seek, Inc.

5:45 p.m. Adjournment, Day I

6:30 p.m. Cocktail Reception with Exhibitors
Sponsored by Language Logic

7:30 p.m. Dinner & Cocktails (outdoors)
Sponsored by Mindfield

Day II Thursday, October 20, 2011

7:30 a.m. Breakfast
Sponsored by GMI

Annual Business Meeting & Open Forum (Members Only)

8:30 a.m. Opening Remarks

9:00 a.m. Keynote Address: "Beyond What Consumers Can't or Won't Say"
Sponsored by Cambiar

Before a consumer's mind can render a fully conscious, cognitive, rational justification for a purchase choice, the decision has already been made via sensory impressions and an emotional response. To capture this true decision-making process, market research firms need to move beyond what people won't say, as well as what they can't say (over 95% of thought activity isn't fully conscious). How to do so will be revealed during this session by a pioneer in psycho-physiological market research. Comparative results from TV spot testing reveal what new research tools are hype and which ones warrant a serious look.

• Dan Hill, President, Sensory Logic, Inc.; author, Emotionomics: Leveraging Emotions for Business Success; About Face: Ten Secrets to Emotionally Effective Advertising.

• View Video

10:00 a.m. Break with Exhibitors: Book Signing, About Face: Ten Secrets to Emotionally Effective Advertising

10:30 a.m. "Finding True Ingenuity and the Future of Research"

We are lectured at conferences and in webinars and on the pages of bestsellers of the need to innovate. Innovate or die! (or at least be severely maimed). How do research firms identify emerging methodologies that are meaningful? Do you invest in R&D, partner, or copy and follow? In a marketplace blurred with new methodologies (some truly novel, some imagined), we'll hear from client-side researchers about how to assess and apply the ones that will truly have an impact.

• Ari Popper, President, North America, Brainjuicer, session moderator
• Bob Pankauskas, Director, Consumer Insights, The Allstate Insurance Co.
• Roxana Strohmenger, Analyst, Forrester Research, Inc.
• Jonathan Weiner, Vice President, Customer & Consumer Strategy & Insights,
  Del Monte Foods

12:15 p.m. Adjournment, Day II

ORGANIZED RECREATION

GOLF AT THE BREAKERS REES JONES COURSE
Sponsored by Cross-Tab
Depart hotel at 12:15 p.m. and return at approximately 6 p.m.

Cost per person: $350 to be paid with conference registration. No on-site reservations allowed. (includes transportation to and from hotel, lunch at course, and all fees)

KAYAK EXCURSION
Depart hotel at 1 p.m. and return at approximately 5 p.m.

Cost per person: $185 to be paid with conference registration. No on-site reservations allowed. (includes transportation to and from hotel and all fees - lunch is NOT included)

6:45 p.m. Cocktail Reception with Exhibitors
Sponsored by Bernett

7:45 p.m. Dinner
Sponsored by Ugam

8:45 p.m. Awards & Entertainment

10:00 p.m. Cocktails & Cigars
Sponsored by Research Now

Day III Friday, October 21, 2011

7:45 a.m. Breakfast - Industry Financial Report & Discussions

8:45 a.m. Opening Remarks

9:15 a.m. "Action Points: Bringing the Conference Back to Your Business"

Client issues, leadership strategies, the river of information - we've had a lot of data, concepts, and opinions thrown at us during the last three days. The burning questions now are: What applies to my business and how do I act on it? Our conference co-chairs engage the audience to see what resonated and what perplexed: How can CASRO help your business in this re-defined world? The open dialogue will move us beyond sound bites and help all of us bring the best of the conference back to the office and to the bottom line.

• Simon Chadwick, Cambiar
• Jude Olinger, The Olinger Group

9:45 a.m. "Insurgent Thinking: The Right Approach to a Changing Environment Can Transform Your Business"
Sponsored by EFG

Voters are up in arms. Consumers are more ornery and difficult to engage than ever. Incumbent leaders in politics and business are under attack and on the defensive. What's happening? Insurgent rules are driving change today. These are the rules of successful revolutionaries and underdogs. Traditional incumbent market leaders have failed to change with change, much less keep ahead of it. No matter how long you've been an incumbent market leader, no matter how strong your market position, you are vulnerable to insurgent attack, because you're playing by an obsolete set of rules. Whether you are a start-up or just want to jump-start a slow, bureaucratic and defensive organization, you can benefit by learning and adopting the principles of insurgent strategy.

• Scott Miller, CEO, Core Strategy Group; author, The Underdog Advantage

11:00 a.m. Break with Exhibitors: Book Signing, The Underdog Advantage

11:30 a.m. "Inspiration to Go: Tactics for Company-Wide Invigoration"

We end this event with an enlightening, motivating send-off you don't want to miss. Learn how to build a cohesive team via goal alignment, proactive communication and other effective methods that empower all employees and prioritize the customer. Before you head back home, get amped up by a renowned CEO coach, business consultant and sales trainer whose acclaimed presentations inspire audiences to take action in the areas of management, business planning, customer loyalty and sales.

• Jack Daly, former CEO, sales trainer, author

• View Video

12:30 p.m. Conference Adjournment

Hotel Information

Address:	One South County Road Palm Beach, Florida 33480
Reserve Room by Phone:	1-888-BREAKERS (273-2537)

Room Reservations & Deadlines

The hotel/room rate reservation deadline was Friday, September 20, 2011. The hotel is now taking reservations on a rate and space availability basis only. The Reservations Department can be reached at 888-BREAKERS (273-2537).

Please Note: Reserving your room through any method other than that outlined above (including use of a corporate rate, travel websites such as Orbitz and Travelocity, etc.) will exclude your room from the CASRO room block and therefore the off-site conference registration rate will apply.

Hotel Policy

The following policies are applicable to room reservations:

• Two-night room deposit (excluding taxes) is required at time of reservation.
• 14-day cancellation policy. If a reservation is cancelled or altered within 14 days of arrival, the guest will be charged for each night released.
• If a reservation is reduced in length of the stay within the cancellation period, the guest will be charged for each night released.
• All reservations require a valid credit card and picture identification at time of check in.

CASRO Policy

CASRO reserves the right to release your hotel room back into the hotel's inventory if you do not register to attend this conference within 5 days of reserving your room. Should you fail to register for the conference, or if you cancel your conference registration, CASRO will not be responsible for cancelling your hotel room and therefore will not be responsible for any cancellation or no-show fees incurred. CASRO will also not be held responsible for any costs incurred due to attendees' inability to travel as a result of inclement weather.

Tour The Breakers Online

About Palm Beach

Palm Beach County is known as the 'Golf Capital of America' and presents "The Best of Everything®" - from a multitude of accommodations, including more than 200 hotels, resorts, spas, golf courses, world-class shopping, 47 miles of pristine beaches, distinctive attractions and an assortment of cultural venues to top-notch festivals and edge-of-your-seat sporting activities. This sub-tropical paradise is rich in diversity and home to warm, friendly people.

Climate: Due to its close proximity to the Gulfstream, Palm Beach enjoys a sub-tropical climate noted for year-round breezes and moderate temperatures ranging from 75-85 degrees.

To learn more about Palm Beach, click here.

Air Travel to Palm Beach

The Breakers is located only six miles from Palm Beach International Airport, 42 miles from Ft. Lauderdale International Airport and 72 miles from Miami International Airport. All major car rental firms operate at this airport and taxi and limousine services are also available. Both Interstate 95 and the Florida Turnpike provide easy access to South County Road (via Okeechobee Boulevard), which leads to the entrance of The Breakers.

Recreation

On the second day of the conference, Thursday, October 20, sessions end at noon. You are invited to join fellow attendees at the following organized events. Please note additional fees apply for these recreation activities.

 

Golf at The Breakers Rees Jones Course

Depart hotel at 12:05 p.m. and return at approximately 6 p.m.

Cost per person: $350
(includes transportation to and from hotel, lunch at course, and all fees)

Recently reconstructed, The Breakers Rees Jones® Course is acclaimed as one of the premier golf experiences in the southeast U.S., reflecting the incomparable new-classic style of eminent golf course architect Rees Jones. The 7,100+ yard, par 72 layout caters to every level of golfer and provides multiple options thanks to challenging water carries, varied pin positions and large landing areas from all tees.

 

Kayak Tour

Depart hotel at 1pm and return at approximately 5pm.

Cost per person: $185
(includes transportation to and from hotel and all fees - lunch is NOT included)

In your flat-water paddleboat you will encounter a lagoon lined with mangroves in John D. MacArthur Park - simply relaxing! You will arrive on Munyon Island, where a guide will take you on a hike amongst indigenous flora and fauna. Herons, Roseate Spoonbills and Ospreys will lead you back to the park.

Exhibitor and Sponsor Information

The exhibit space consists of one six-foot skirted table, 2 chairs, and standard electricity (500 watts or less). Materials (signs, TV monitors, magazine racks, etc.) must be placed on the table or behind it and may not exceed a total height of eight feet (as measured from the floor). The total combined width of materials located behind the table may not exceed six feet. The exhibit fee includes the exhibit space and conference registration for one person as well as wireless internet in the exhibit area. Exhibit space and sponsorships are available to all CASRO member companies as well as non-member companies.

Exhibit Fees: (includes 1 conference registration)

CASRO MEMBER: $3,500*
NON-MEMBER: $4,500*

Contact Us for More Information

Sponsorship Opportunities:

Premier Sponsor (includes 5 registrations): $20,000 SOLD

Dinner Sponsor (includes 1 registration):

• Day 1 (with cocktails) $7,500 SOLD
• Day 2 $5,000 SOLD

Cocktail Reception (includes 1 registration):

• Pre-Dinner - Days 1 and 2 (2 available) $3,895 SOLD
• Post-Dinner $4,250 SOLD

Golf (includes foursome of golfers): $5,225 SOLD

Lunch (includes 1 registration): $3,500 SOLD

Breakfast Sponsor (includes 1 registration):

• Day 1 $2,500
• Day 2 $2,000 SOLD

Keynote Sponsors

• Day 1 SOLD
• Day 2 SOLD
• Day 3: SOLD

Business Center (includes 1 registration): $2,500 SOLD

Recreation Sponsor

• Kayak Tour: $1,000

Breaks

• Day 1, morning $1,000
• Day 1, afternoon $1,000
• Day 2, morning $1,000

Conference App Sponsor (limit of 6): $995

• Rotating banner ad in app SOLD

General Ad Sponsorship

• MEMBERS $495
• NON-MEMBERS $695

*Company representatives must stay on-site for this rate.

Exhibit and Sponsorship Benefits Include:

• Complete conference access (meals, receptions, sessions) for one attendee.
• Company logo on CASRO's website, and on slides displayed at the conference.
• Full page ad and company description in the Conference booklet, given to all attendees.
• Information included in conference mobile app
• A list of all Conference attendees provided in advance.
• Conference proceedings for all exhibitor representatives.
• Attendee list (postal addresses) provided after Conference.

Contact Us for More Information

	P R E M I E R  S P O N S O R

Conference Registration

CASRO MEMBER REGISTRATION FEE	$1,295
NON MEMBER REGISTRATION FEE	$1,695

All registrants must indicate that they have read and agree to abide by our Conference Rules of Conduct. Cancellations on or before Friday, September 30 will be charged a $425 cancellation fee. Cancellations after September 30 and no-shows will forfeit the entire registration fee, but substitutions can be made at any time.

  If you have any special requirements, please contact us two weeks prior to the conference.