CASRO's 325+ member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue–about 85% of the US research industry and 30% of the global research industry. All CASRO members must adhere to the CASRO Code of Standards and Ethics, the enforceable standard for research businesses for more than 30 years.

Program
Venue
Registration
Exhibitor/Sponsor Info

Conference Schedule

Wednesday, April 18, 2012
(Includes Breakfast, Lunch, Cocktail Reception and Dinner)

7:30 a.m.

Registration and Exhibits with Breakfast

8:15 a.m.	Welcome Diane K. Bowers, President, CASRO (US) Alex Garnica, Executive Director, ARIA (Mexico) Paulo Pinheiro de Andrade, Advisory Board Member, IBOPE (Brazil); Conference Co-Chair Chet Zalesky, President, CMI (US); Conference Co-Chair
8:45 a.m.	"Global Research in a Post-Imperial World" The Global Middle Class is growing by 70 million people a year. By 2030, fully 93% of the world's middle class will be concentrated in emergent economies (World Bank estimate). The implications for the future shape and quantum of research expenditure are enormous. Yet just as this tipping point is being reached, the whole structure of the global research industry is shifting. We are at the end of the Imperial model, where European and American research companies stuck flags in maps; and at the beginning of the Mosaic model, where ideas, techniques, technologies and new companies are emerging at incredibly rapid rates all across the globe. This paper will examine the likely effects of these changes on the world in which we live and will include analyses and thoughts on micro-multinationals, the fluidity of research and insights labor, 24/7 real-time service, outsourcing and entrepreneurialism in the emerging world. Simon Chadwick, Managing Partner, Cambiar L.L.C. (US)
9:30 a.m.	"Eyes on the Horizon: What's Ahead for International Research" Hear from leaders of multi-national research businesses on the current and future state of global research. What methodologies are being employed to address clients in each country? What shifts in tactics, technology and techniques will be required to stay ahead of the swift changes impacting respondents and data collection? Paulo Pinheiro de Andrade, IBOPE (Brazil), Moderator Rafael Cespedes, Business Development Director, Ipsos (Chile) Lynnette Cooke, CEO, Kantar Health (US) Kees de Jong, CEO, SSI (The Netherlands)
11:00 a.m.	Break with Exhibitors
11:30 a.m.	"Sudden Impact: The Penetrating Force of Two Top Tech Trends" Reg Baker, President & COO, Market Strategies International (US), Moderator Peter Milla, Peter Milla Consulting (US), Commentator Mobile Research - The surge in mobile phone usage in all markets and the fact that mobile phones represent a sudden point of contact in developing countries without landline or broadband infrastructure is a boon to researchers seeking to garner sentiment and opinion. What can be learned from the path taken by early adopters and applied to emerging smart phone markets? Palanivel Kuppusamy, President & CEO, iPinion (US) Andrew Jeavons, President, Survey Analytics (US) Adriana Rocha, CEO, eCGlobal Solutions (US) Social Media Research - The Arab Spring highlighted the power and pervasiveness of social media in the most unlikely of regions. How can market researchers effectively address the nuances of online behavior across cultures and extract accurate insights for clients? What are the privacy, ethical, or regulatory considerations? We'll delve into the key trends driving social media research from a global point of view. Tamara Barber, Senior Director of Marketing, Affinnova (US) Niels Schillewaert, Managing Partner, InSites Consulting (Belgium/US)
1:00 p.m.	Lunch
2:00 p.m.	"Inside the Lines: Staying Legal Across Any Border" Disparate privacy and legal protocol across borders can influence survey design and data collection in countless ways. Throw in different business cultures and languages and you really increase the risk for confusion and potential problems. Security and legal issues not only must be addressed with respondents, but also with your outsourcing partners, your subcontractors, and your clients. Get important information on the legal and regulatory issues that you might encounter when mapping out your global projects. Duane Berlin, CASRO General Counsel, Lev & Berlin (US) Owen Nee, Partner, Greenberg Traurig (China) Barry Ryan, Efamro (Europe)
3:30 p.m.	Break with Exhibitors
4:00 p.m.	"Success By Association: The New Global Research Business Network" Armed with the expertise and resources to help your business address the myriad issues discussed throughout this day are research industry associations. Understand what's happening on the ground locally and what contacts and tools may be utilized from those who know their marketplace best. Join the discussion with this panel of representatives from several of the most influential and authoritative industry groups. Kevin Menk, Managing Partner, Strategic Resource Partners, L.L.C. (US), Moderator APRC Elissa Molloy, Executive Director, AMSRS (Australia) Michihiro Ota, Director, INTAGE, Inc.; Secretary-General, JMRA (Japan) ARIA Alex Garnica, Executive Director, AMAI (Mexico) Brendan Wycks, Executive Director, MRIA (Canada) EFAMRO Andrew Cannon, SMTL (Finland) Barry Ryan, Standards & Policy Manager, MRS (UK)
5:30 p.m.	Day 1 Adjournment
6:30 p.m.	Cocktail Reception with Exhibitors
7:30 p.m.	Dinner Reception

Thursday, April 19, 2012
(Includes Breakfast and Lunch)

8:00 a.m.	Breakfast
9:00 a.m.	Opening Paulo Pinheiro de Andrade and Chet Zalesky, Conference Co-Chairs
9:10 a.m.	"Portraits of Distinction: Population Profiles and Classifications for International Projects" Inherent in global research is the need to understand the demography and ethnography of a country or a region. The research associations in many countries have profiled populations to understand family structure, socio-economic levels, and consumer behavior. These studies and classification systems are valuable tools in global market research. Alex Garnica, ARIA (Mexico), Moderator Latin America - Heriberto Lopez, Director General, Instituto de Investigaciones Sociales (Mexico) Asia-Pacific - Vicky Lai, Deputy Managing Director, GfK (China)
10:15 a.m.	"The Right Route: How a Country's Information Infrastructure Affects Research Modalities" Even if a country's broadband penetration is robust, available databases may not be sufficient to support certain data collection modes. Get a handle on the variables in play when planning studies in diverse markets. Chet Zalesky, CMI (US), Moderator Anne Brown, CEO & Principal, Gazelle Global Research Services (US) Jackie Lorch, Vice President, Global Knowledge, SSI (US) Pablo Paras, Data OPM (Mexico)
11:30 a.m.	Break with Exhibitors
12:00 p.m.	"Collaborative Effort: Building World-Class Partnerships" Small and mid-sized research agencies field multi-national studies every day. Rather than invest in their own infrastructure, these companies tap the expertise of outside translators, data collectors and analysts. What are the key elements in choosing such business partners and how can you properly manage projects from a distance to ensure quality research is delivered on time and on budget? Jeff Resnick, Global Managing Director, ORC International (US), Moderator Eduardo de León, CEO, DE LA RIVA Strategic Research (Mexico) Dale Lersch, CEO & Principal, The Pert Group (US & UK) Michihiro Ota, Director, INTAGE, Inc. (Japan) Rahul Sahgal, CEO, Annik Technology Services (India)
1:15 p.m.	Lunch
2:15 p.m.	"Achieving Quality and Consistency Across All Markets" Ensuring that research is done ethically and with sufficient scientific rigor can be difficult enough under your own roof. When you rely on employees or business partners located six time zones away, uncertainty is bound to set in. Referring to industry standards and implementing quality management systems give agencies - and clients - peace of mind. Understand how various resources and systems can improve organizational efficiency and ensure consistent products and services worldwide. Brendan Wycks, MRIA (Canada), Moderator Elissa Molloy, AMSRS (Australia) Michael Brereton, President & CEO, Maritz Research Inc. (US) Erich Wiegand, Director General, ADM (Germany)
3:30 p.m.	"Action Points: Bringing the Conference Home to Your Business" Managing multi-national projects, navigating various legal and cultural issues, employing the right approach to each specific market - after these two days, it's clear there's a lot stay on top of. The burning questions now are: What applies to my business and how do I act on it? This interactive session will help all of us bring the best of the conference back to the office and to the bottom line. Kevin Menk, Strategic Resource Partners (US) Jay Wilson, Partner, Cambiar L.L.C. (US)
4:15 p.m.	Conference Adjournment

Hotel Information

Stay in the middle of the action and indulge in the spirit of "American Riviera" at the Hyat Regency Miami. Located just 15 minutes from South Beach and two miles from the Port of Miami, this downtown hotel is easily accessible to everywhere you want to be. The Hyatt Regency boasts a wide array of services and amenities, ranging from spacious guest rooms to delicious on-site dining options. The hotel's striking white towers overlook the Miami River and Florida's famed Biscayne Bay. Enjoy easy access to Miami's best attractions like Mary Brickell Village, the James L. Knight Center, Coral Gables, and the Latin flavor of Little Havana.

Address

Hyatt Regency Miami
400 South East Second Avenue,
Miami, Florida USA 33131-2197
Tel: +1 888 421 1442

Room Reservations/Deadlines

CASRO has reserved a limited number of sleeping rooms at the Hyatt Regency Miami at a rate of $159 plus tax per night, for the nights of Tuesday, April 17 and Wednesday, April 18. Reserve your room online or contact the hotel directly at +1 888 421 1442 and reference CASRO. The hotel/room rate reservation deadline is Monday, March 26, 2012, however this rate is only guaranteed as long as rooms are available in the CASRO block, so we suggest making your reservation early. If the room block is sold-out, or if it is after March 26, the hotel will take reservations on a rate and space availability basis only. Please review our cancellation policy online.

Travel To Miami

Miami International Airport

Miami International Airport is located 8 miles from the Hyatt Regency. Super Shuttle offers 24-hour service between the airport and the Hyatt Regency Miami. The cost is $18 per person one way. Guests should go to the Super Shuttle station at the van/limo booth directly outside the lower level baggage claim area, near curbside pick-up. (Blue vans with yellow lettering.) A taxi from the Miami International Airport will cost about $20-25 one way.

Fort Lauderdale Airport

Fort Lauderdale Airport is located approximately 27 miles from Miami. A taxi from the Ft. Lauderdale airport to the hotel will cost approximately $50-60.

Local Transportation

Metromover, an elevated people mover system, adjoins the hotel by tunnel and provides access to the entire downtown area. Metromover is free of charge.

About Miami

Miami is an International city like no other. Tropical clear water beaches, beautiful cool sunsets, all served up with a warm latin flair. Just listen and you will accents and languages of people who come here from all over the World, to experience the "Vida Miami!" Here you will find a rich, unique culture from world renowned beaches, restaurants and cafes, golf courses, fishing charters, shops and night spots.

Bienvenidos a Miami- "Welcome to Miami"

CONFERENCE REGISTRATION

CASRO and ARIA Member Registration Fees
Member rates will be extended to members of the following ARIA associations:
CEIM (Argentina), ABEP (Brazil), MRIA (Canada), AIM (Chile), ACEI (Colombia), AMAI (Mexico), APEIM (Peru), CEISMU (Uruguay).

All fees listed in U.S. dollars

Early Registration (CASRO & ARIA Members Only, Must Stay On Site):
$775 (by March 26)

Regular Registration

CASRO/ARIA Members
$975 (After March 26)

Non-Members
$1,495 on-site* (local area)
$1,695 off-site

*To qualify for this rate, you must book your room reservation at Hyatt Regency Miami within 5 days of registering for the conference, or the regular/off-site registration rate will apply. If at any time you cancel your reservation at Hyatt Regency Miami, you will be charged the difference between the on-site and regular/off-site registration fees.

If you have any special requirements, please contact us two weeks prior to the conference.

EXHIBITOR/SPONSOR REGISTER NOW

EXHIBIT AND SPONSOR INFORMATION

Exhibit Table (no registrations included):
CASRO and ARIA Members: $1,395
Non-Members: $1,895
Includes: six-foot skirted table, two chairs, electric, wi-fi access, plus benefits listed below

Exhibit Attendees (Full access to sessions and all meals, receptions:)

	CASRO/ARIA Members	Non Members
First Person:	$725	$975
Second Person:	$695	$875

SPONSORSHIP OPPORTUNITIES

Premier Sponsor:
(includes 10'x10' exhibit space and 3 conference registrations) $8,500 - SOLD

	Member	/	Non Member
Dinner Sponsor (includes 1 registration):	$2,750	/	$3,500
Cocktail Reception (includes 1 registration):	$2,000	/	$2,750
Lunch Sponsor (includes 1 registration):	$2,000	/	$2,750
Keynote Sponsor (includes 1 registration):	$1,750	/	$2,500
Breakfast Sponsor (includes 1 registration):	$1,750	/	$2,500
Mobile App Sponsor (limit 6):	$695	/	$895
General Sponsorship (includes benefits listed below):	$395	/	$595