Founded in 1975, the Council of American Survey Research Organizations (CASRO) represents over 300 companies and market research operations in the United States and abroad.

CASRO is the “Voice and Values” of the survey research industry.

• We promote a rigorous code of conduct that enhances the image of survey research and protects the public's rights and privacy
• We advocate our industry's effective self-regulation when legislators propose bills that threaten legitimate survey research
• We champion legitimate research companies and marginalize disreputable research “pretenders” who threaten to tarnish the industry's reputation and alienate respondents

CASRO requires members to adhere to the CASRO Code of Standards and Ethics for Survey Research, a tough, internationally-cited set of standards, which has long been the benchmark for the industry.

CASRO provides its members with numerous benefits, including access to invaluable industry data, and superb staff training and networking opportunities at workshops and conferences throughout the country.

CASRO has achieved unique status among all North American associations by serving as an active representative on numerous global initiatives and as chief liaison with several leading international associations.

CASRO's “Research Career Development” initiative reaches out to colleges and universities with information and resources to attract the best and brightest students and to make the survey research profession a career of choice.