Mobile Research - Member - Webinar Purchase
Originally webcast in July 2013
more of us checking e-mail on smartphones or tablets, more surveys are
being opened on these mobile devices. However many of these surveys were
not intended for smaller screens, which may lead to numerous issues
that impact completion rates and data quality. What can be done to
address this "unintentional” mobile data collection?
This webinar features presentations on this and other critical mobile research issues.
You will gain a better understanding of potential survey rendering problems and how to:
- Maximize response rates
- Minimize bias between mobile and non-mobile
- Optimize the survey for the data collection mode
- Enhance the "look and feel” of mobile surveys
Questions to be probed include:
How does question presentation or the usability of a survey instrument impact results?
- Can data from mobile and non-mobile responders be meaningfully combined?
- Will a mobile-friendly design decrease drop-offs and survey lengths for smart phone responders?
Jamie Baker-Prewitt, Senior Vice President, Decision Sciences, Burke, Inc.
Kevin Lattery,Vice President Marketing Science, Maritz Research, Inc.
Gloria Park Bartolone, Senior Vice President, Global Fieldwork Operations, Maritz Research, Inc.
Gregg Peterson, Senior Vice President/Research Operations, Market Strategies International
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