Mobile Research - Non-Member - Webinar Purchase
Originally webcast in July 2013
With more of us checking e-mail on smartphones or tablets, more surveys are being opened on these mobile devices. However many of these surveys were not intended for smaller screens, which may lead to numerous issues that impact completion rates and data quality. What can be done to address this "unintentional” mobile data collection?
This webinar features presentations on this and other critical mobile research issues.
You will gain a better understanding of potential survey rendering problems and how to:
- Maximize response rates
- Minimize bias between mobile and non-mobile
- Optimize the survey for the data collection mode
- Enhance the "look and feel” of mobile surveys
Questions to be probed include:
- Can data from mobile and non-mobile responders be meaningfully combined?
- Will a mobile-friendly design decrease drop-offs and survey lengths for smart phone responders?
How does question presentation or the usability of a survey instrument impact results?
Jamie Baker-Prewitt, Senior Vice President, Decision Sciences, Burke, Inc.
Kevin Lattery,Vice President Marketing Science, Maritz Research, Inc.
Gloria Park Bartolone, Senior Vice President, Global Fieldwork Operations, Maritz Research, Inc.
Gregg Peterson, Senior Vice President/Research Operations, Market Strategies International
A webinar purchase is forone registered user.
The recording will be active for 7 days from the date of purchase.
It will take approximately 48 hours to process your order.
You will be sent a link to access your recording(s).
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