Questionnaire Design – Member - Webinar Purchase
Project Management Series - Questionnaire Design
Originally webcast in November 2011
What must you avoid at the beginning of a questionnaire? What are the critical errors of omission and repetition that commonly reduce a survey’s effectiveness?
In this webinar you’ll get answers to these questions and receive expert, objective training on this critical market research skill.
- Matching research objectives with business objectives
- Understanding the Action Standard (tells you which critical questions need to be asked)
- The components of questionnaires
- Tips for logical ordering
- Understanding Question Scale Types
- Differences between Qualitative Guides & Quantitative Survey
- Differences between Telephone & Online Questionnaires
- New challenges with Mobile Surveys
Susan Collin and Lisa Cooper, Senior Vice Presidents at RTi Research.
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