Utilizing Twitter for Research
Originally webcast in July 2013
While limited to just 140 characters, Tweets constitute an enormous amount of data when you consider the many millions sent each day. Some researchers have chosen to ignore this content, but others see value in the data if they can effectively extract insights and share them in a meaningful way with their clients.
This presentation will identify the strengths and weaknesses in utilizing Twitter for research, and how the advent of this social network is impacting traditional research approaches.
Attendees will learn:
- How to use open source tools to technically and analytically read the Twitter pipe and process data
- The differences between Twitter and other social networking data
- How Twitter may be a useful resource for market research
- The trade-offs involved in using social media data for research
An overview of the types of tools available, as well as current text analytic techniques and limitations, will be covered.
Carol Haney, Vice President, Product Marketing, Toluna
Joe Murphy, Survey Methodologist, RTI International
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