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Addressing Client Problems

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"Addressing Client Problems"
Originally webcast in October 2011

Ideal for project managers, new hires, sales associates and many others on your staff, the CASRO Project Management Webinar Series provides industry-specific, cost-effective training in all stages of the research process.

We kick off with a presentation that provides the groundwork to understand your clients’ needs and meet their goals.

  • Why companies conduct and commission market research
  • The questions clients must answer for their constituencies
  • Navigating client research departments – Understanding the structure, processes and purpose

We’ll delve into the junctures of the decision process where market research is applied:

  • Strategy / Planning
  • Development of Alternatives
  • Testing
  • Tracking / Monitoring

When to apply and how to frame a variety of studies, including:

  • Attitude and Usage
  • Market Segmentation
  • Brand Equity
  • Brand Positioning

Please Note:
A webinar purchase is forone registered user.
The recording will be active for 7 days from the date of purchase.
It will take approximately 48 hours to process your order.
You will be sent a link to access your recording(s).

For questions regarding payments please contact

CASRO, 170 North Country Road, Suite 4, Port Jefferson, New York, USA
Phone: 631-928-6954

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