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Addressing Client Problems

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Description

"Addressing Client Problems"
Originally webcast in October 2011


Ideal for project managers, new hires, sales associates and many others on your staff, the CASRO Project Management Webinar Series provides industry-specific, cost-effective training in all stages of the research process.

We kick off with a presentation that provides the groundwork to understand your clients’ needs and meet their goals.

  • Why companies conduct and commission market research
  • The questions clients must answer for their constituencies
  • Navigating client research departments – Understanding the structure, processes and purpose

We’ll delve into the junctures of the decision process where market research is applied:

  • Strategy / Planning
  • Development of Alternatives
  • Testing
  • Tracking / Monitoring

When to apply and how to frame a variety of studies, including:

  • Attitude and Usage
  • Market Segmentation
  • Brand Equity
  • Brand Positioning


Please Note:
A webinar purchase is forone registered user.
The recording will be active for 7 days from the date of purchase.
It will take approximately 48 hours to process your order.
You will be sent a link to access your recording(s).

For questions regarding payments please contact frank.petruzzo@casro.org

CASRO, 170 North Country Road, Suite 4, Port Jefferson, New York, USA
Phone: 631-928-6954

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